From GECIS to Genpact: A Captive Goes Third-Party

by: Robert E. Kennedy

Publication Date: August 17, 2009
Length: 22 pages
Product ID#: 1-428-595

Core Disciplines: Information - Technology & Management, International Business, Strategy & Management

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Teaching Note

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Genpact, founded in 1999 by GE, is a mostly Indian offshore provider of business services and technology solutions to large multinational organizations and other clients around the world. In January 2005, GE sold a majority stake in the operation to capitalize on the value created and to develop a global, diversified customer base. However, after divestiture, Genpact’s plans had not gone as smoothly as anticipated. The company had lost a number of potential clients – clients that it had expected to win – to more seasoned competitors. The losses were a major disappointment to Genpact management and some were internally beginning to raise questions.

Teaching Objectives

After reading and discussing the material, students should:

  • describe appropriate business terms and principles approriate to this case,
  • apply critical concepts from earlier learning to define a solution to the case,
  • successfully articulate data and information in support of the solution proposed,
  • critically analyze and discuss other responses and solutions to the case,
  • draw lessons from the case analysis,
  • generalize the learnings of this case to other business challenges and decisions in organizations other than the one analyzed in this case study,
  • demonstrate leadership and scholarship in analysis.