A slew of information technologies have emerged in recent years with the progression of online communications. These technologies are fundamentally changing the interaction between companies and their investors. This case is about the new challenges confronted by investor relations (IR) when using novel communication channels to disseminate financial information to constituents (investors, analysts, etc). It is meant to be a practical tool for students and IR professionals to learn from the experiences of a handful of well-known companies that have pioneered the use of new technologies for IR. The case features 3 vignettes about the following: Google’s company-run RSS feed (an exclusive source for all of Google’s investor information), Intel’s attempt to move to a virtual-only annual shareholder meeting, and various companies that are blogging and Tweeting for IR purposes (eBay, Dell, Ruby Tuesday).
New Technologies and Financial Communications: The Opportunities and Risk of Social Media and Other Online Tools for Investor Relations
by: Greg Miller
Publication Date: July 21, 2010
Length: 16 pages
Product ID#: 1-429-088
Core Disciplines: Communications, Information - Technology & Management, Marketing/Sales
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Description
Teaching Objectives
After reading and discussing the material, students should:
- describe the challenges faced by investor relations (IR) when using new communication channels to disseminate financial information to constituents,
- asseess the impact of information technologies have on the interaction between companies and their investors,
- analyze challenges confronted by investor relations (IR) when using novel communication channels to disseminate financial information to constituents (investors, analysts, etc).