VisionSpring: A Lens for Growth at the Base of the Pyramid

by: Ted London

Publication Date: April 18, 2008
Length: 21 pages
Product ID#: 1-428-610

Core Disciplines: Base of the Pyramid, International Business, Strategy & Management

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Awarded 1st place in the 2008 oikos Casewriting Competition
VisionSpring sells affordable reading glasses to the poor at the base of the pyramid through Vision Entrepreneurs and, more recently, through franchise partners. Winner of the prestigious 2008 Oikos Case Competition, this case explores how to scale VisionSpring’s approach to serving the poor. (Note: In 2008, The Scojo Foundation changed its name to Vision Spring.)


Teaching Objectives

After reading and discussing the material, students should:

  • Introduce students to the issue of global vision correction in developing countries and examine the reasons that prevent the issue from being solved.
  • Analyze the business model of VisionSpring.
  • Consider why they are or are not achieving success and how strategic changes may help make them more successful.