VisionSpring: A Lens for Growth at the Base of the Pyramid

by: Ted London

Publication Date: April 18, 2008
Length: 21 pages
Product ID#: 1-428-610

Core Disciplines: Base of the Pyramid, International Business, Strategy & Management

Partner Collection:

Available Documents

Click on any button below to view the available document.

Preview Copy
Don't see the document you need? Don't See the Document You Need?
Make sure you are registered and/or logged in to our site to view product documents. Once registered & approved, faculty, staff, & course aggregators will have access to full inspection copies and teaching notes for any of our materials.

$4.95

Need to make copies?

If you need to make copies, you MUST purchase the corresponding number of permissions, and you must own a single copy of the product.

Electronic Downloads are available immediately after purchase. "Quantity" reflects the number of copies you intend to use. Unauthorized distribution of these files is prohibited pursuant to term of use of this website.

Teaching Note

This product has a teaching note available. Available only to Registered Educators. Please login to view it.

Description

Awarded 1st place in the 2008 oikos Casewriting Competition
VisionSpring sells affordable reading glasses to the poor at the base of the pyramid through Vision Entrepreneurs and, more recently, through franchise partners. Winner of the prestigious 2008 Oikos Case Competition, this case explores how to scale VisionSpring’s approach to serving the poor. (Note: In 2008, The Scojo Foundation changed its name to Vision Spring.)

 

Teaching Objectives

After reading and discussing the material, students should:

  • Introduce students to the issue of global vision correction in developing countries and examine the reasons that prevent the issue from being solved.
  • Analyze the business model of VisionSpring.
  • Consider why they are or are not achieving success and how strategic changes may help make them more successful.

Related Products

Vision Correction in the Developing World
by: Aneel Karnani
$4.95
Connecting the Rural Poor to the World: Grameen’s Village Phone in Bangladesh
by: Ted London
$4.95
Telecom Transformed: How Telenor's Move into Bangladesh Unlocked the Company's Future
by: Stuart L. Hart , Dana S. Gulley
$4.95