Chrysler: From Bankruptcy to Rebirth (A)

by: William K. Hall

Publication Date: December 3, 2009
Length: 18 pages
Product ID#: 1-428-879

Core Disciplines: International Business, Strategy & Management

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Teaching Note

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In 2009, Chrysler, one of the oldest and most storied American automotive companies, entered and exited bankruptcy with the support of the U.S. government. Upon leaving bankruptcy, Chrysler formed a global alliance with Fiat, which was owned by Fiat Group, the United Automotive Workers (UAW), and the U.S./Canadian government. A new nine-member board of directors was established to represent each of the major stakeholders as well as management. In this case study, the board of directors must come to an agreement on a 5-year business plan, taking into consideration the unique interests of the stakeholders. Time is of essence as Chrysler is quickly losing market share to competitors.

Teaching Objectives

After reading and discussing the material, students should:

  • Describe appropriate business terms and principles
  • Apply critical concepts to define a solution to the case,
  • Successfully articulate data and information in support of the solution proposed,
  • Critically analyze and discuss other responses and solutions to the case,
  • Draw lessons from the case analysis,
  • Generalize the case's teachings to other business challenges and decisions in organizations other than the one analyzed in this case study,
  • Demonstrate leadership and scholarship in analysis.