Note on Writing a Winning Business Plan: The Springboard for Successful Startups, Corporate Ventures, and Growth Businesses

by: James D. Price

Publication Date: July 1, 2009
Length: 8 pages
Product ID#: 1-428-847

Core Disciplines: Communications, Entrepreneurship & Innovation, Strategy & Management

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Teaching Note

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While for most people, the business plan conjures images of entrepreneurs, fast-paced startups, and venture capital investors, business plans have become just as critical a tool in the corporate world, as established enterprises seek revenue and profit growth through the launch of new product lines, innovating around new business models, or entering brand new markets. This note examines the audiences for a business plan, and provides useful advice for developing a winning plan, including general-purpose tips as well as an in-depth topical outline.

Teaching Objectives

After reading and discussing the material, students should:

  • Develop the knowledge, ability, and confidence to write a strong business plan.
  • Analyze a successful business plan’s purpose, audience, content, orientation, organization, and length.