While for most people, the business plan conjures images of entrepreneurs, fast-paced startups, and venture capital investors, business plans have become just as critical a tool in the corporate world, as established enterprises seek revenue and profit growth through the launch of new product lines, innovating around new business models, or entering brand new markets. This note examines the audiences for a business plan, and provides useful advice for developing a winning plan, including general-purpose tips as well as an in-depth topical outline.
Note on Writing a Winning Business Plan: The Springboard for Successful Startups, Corporate Ventures, and Growth Businesses
by: James D. Price
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After reading and discussing the material, students should:
- Develop the knowledge, ability, and confidence to write a strong business plan.
- Analyze a successful business plan’s purpose, audience, content, orientation, organization, and length.