This note profiles two companies–Gap Inc. and Deckers Outdoors Corp–with a focus on their value chains. It includes financial information and breaks down the parts of the two companies’ value chains for students to analyze and compare. It is intended to be preceded by “Note on the Value Chain: A Framework for Analyzing Firm Activities.”
Note on Exploring the Value Chain of Branded Fashion Goods
by: Scott Moore
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After reading and discussing the material, students should:
- Describe the various components of the value chain typical to a company in the branded fashion goods industry.
- Analyze how both The Gap and Deckers Outdoors have implemented their value chains.