Note on Exploring the Value Chain of Branded Fashion Goods

by: Scott Moore

Publication Date: December 6, 2010
Length: 7 pages
Product ID#: 1-429-005

Core Disciplines: Operations Management/Supply Chain, Strategy & Management

Partner Collection:

Available Documents

Click on any button below to view the available document.

Don't see the document you need? Don't See the Document You Need?
Make sure you are registered and/or logged in to our site to view product documents. Once registered & approved, faculty, staff, & course aggregators will have access to full inspection copies and teaching notes for any of our materials.


Need to make copies?

If you need to make copies, you MUST purchase the corresponding number of permissions, and you must own a single copy of the product.

Electronic Downloads are available immediately after purchase. "Quantity" reflects the number of copies you intend to use. Unauthorized distribution of these files is prohibited pursuant to term of use of this website.

Teaching Note

This product has a teaching note available. Available only to Registered Educators. Please login to view it.


This note profiles two companies–Gap Inc. and Deckers Outdoors Corp–with a focus on their value chains. It includes financial information and breaks down the parts of the two companies’ value chains for students to analyze and compare. It is intended to be preceded by “Note on the Value Chain: A Framework for Analyzing Firm Activities.”

Teaching Objectives

After reading and discussing the material, students should:

  • Describe the various components of the value chain typical to a company in the branded fashion goods industry.
  • Analyze how both The Gap and Deckers Outdoors have implemented their value chains.