Darden Restaurants is an $8.6-billion company with eight brands, more than 2,100 restaurants, and over 200,000 workers, serving more than 400 million meals a year. In this case, the reader finds the protagonist at a crossroads. For the first time since Andrew Madsen has been president and COO of Darden Restaurants, the company has fallen behind the competition in terms of same restaurant sales, a key measurement of growth in the restaurant industry. Students are tasked with identifying the resources and strategies that give Darden competitive advantage and create shareholder value. They are also asked to examine the macro-environment and the nature of competition using five forces and value chain analyses, and craft strategies that will allow Darden to draw in new customers without alienating existing ones.
Darden Restaurants: Serving Up the Future
by: Lynn Wooten
Core Disciplines: Information - Technology & Management, International Business, Leadership/Organizational Behavior, Strategy & Management, Sustainability
Available Documents
Click on any button below to view the available document.
Make sure you are registered and/or logged in to our site to view product documents. Once registered & approved, faculty, staff, & course aggregators will have access to full inspection copies and teaching notes for any of our materials.
$3.95
If you need to make copies, you MUST purchase the corresponding number of permissions, and you must own a single copy of the product.
Electronic Downloads are available immediately after purchase. "Quantity" reflects the number of copies you intend to use. Unauthorized distribution of these files is prohibited pursuant to term of use of this website.
Teaching Note
This product has a teaching note available. Available only to Registered Educators. Please login to view it.
Description
Teaching Objectives
After reading and discussing the material, students should:
- Identify and analyze the macro-environmental conditions that impact Darden’s competitive position.
- Explain how Porter’s five forces shape the competitive landscape of the restaurant industry.
- Explore the competencies Darden uses to create value.
- Identify the resources that give Darden competitive advantage.
- Explore Darden strategies that create shareholder value.