Moo Cluck Moo: Serving Up More Than the Minimum Wage

by: Wayne Baker, Sarah McKinnon

Publication Date: September 22, 2016
Length: 16 pages
Product ID#: 1-430-494

Core Disciplines: Entrepreneurship & Innovation, Leadership/Organizational Behavior, Marketing/Sales, Social Impact, Strategy & Management

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Teaching Note

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Moo Cluck Moo owners Harry Moorhouse and Brian Parker never really thought about a living wage when they opened their fast food restaurant. It was never a question — they just thought it was the right thing to do. Providing a living wage would mean happier employees, which would lead to better retention and better service. Now that they are considering franchising the business they are wondering if employee wages will be a contract provision. If so, all of their best intentions may be for naught.

Teaching Objectives

After reading and discussing the material, students should:

  • Analyze how the pay rate influences staff recruitment, motivation, and retention.
  • Identify political and business arguments for and against raising the minimum wage and/or paying a living wage.
  • Explain how other company policies contribute to staff motivation.
  • Assess the probability of these techniques remaining intact as the company expands.