SkySpecs is a company that helps the wind energy industry optimize performance of wind farms to improve productivity and efficiency and minimize downtime. It has developed a proprietary drone system to automate the task of inspecting wind turbine blades. This core technology allows rapid turbine blade inspections and provides analytics capability.
The case first describes the stakeholders in a wind energy ecosystem and the challenges the industry faces. It then presents SkySpecs’ product strategy and explores how the company brings value to different stakeholders in the wind energy ecosystem. Looking to the future, SkySpecs is exploring two options for growth. These are broadly classified as pursuit of depth, offering a broader set of solutions within the wind energy industry, or pursuit of breadth, leveraging its expertise to offer similar solutions within other industries. Students will discuss the pros and cons of these two directions and make a recommendation.