The Caring Company Scheme: Building a Corporate Social Responsibility Movement in Hong Kong

by: James Walsh

Publication Date: July 17, 2009
Length: 22 pages
Product ID#: 1-428-770

Core Disciplines: International Business, Strategy & Management

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This case study focuses on the Caring Company scheme, one of the most prominent Corporate Social Responsibility programs in Hong Kong. The case was built off of first-hand field research and it follows the leaders of The Hong Kong Council of Social Service through their years building the Caring Company program, discussing their journey towards bridging the divide between Hong Kong’s business community and civil society. Although the program has grown in prominence it has also faced increasing criticism. The case asks students to analyze the Caring Company approach and determine how its leaders could improve it in order to silence its critics. Key learning objectives include non-profit partnerships, CSR in Asia, and defining and measuring CSR.

Teaching Objectives

After reading and discussing the material, students should:

  • Describe appropriate business terms and principles
  • Apply critical concepts to define a solution to the case,
  • Successfully articulate data and information in support of the solution proposed,
  • Critically analyze and discuss other responses and solutions to the case,
  • Draw lessons from the case analysis,
  • Generalize the case's teachings to other business challenges and decisions in organizations other than the one analyzed in this case study,
  • Demonstrate leadership and scholarship in analysis.