Author Details
Joni Bertrand is an Instructional Specialist for the online MBA program at the Ross School of Business at the University of Michigan. She assists in the writing development of new marketing and strategy courses, and also manages several MBA courses to support learner success. In addition to her role at Ross, she is a faculty member at Purdue University, where she teaches, designs and develops online courses in the College of Social and Behavioral Sciences for their global program, with a focus on organizational communication, strategic public relations, marketing, consumer behavior, team dynamics, and leadership. Joni has
a strong commitment to academic innovation, an emphasis on diversity, equity and inclusion, and an individualized mentoring approach to ensure student success in reaching their educational goals.
Prior to teaching, her career background was in Brand Portfolio Management, Marketing, Corporate Communications, Advertising, Purchasing, Public Relations, Finance, and Global Consulting for a variety of multinational corporations, specialty businesses and nonprofit organizations.