This note chronicles the technological advances in the American movie industry through the decades that have created a more personalized and convenient viewer experience, including the advent of movies, television, cable TV, VCRs, DVD players, digital movie reels, and online movie access. This case is included in Module 2 of the course Business Thought & Action.
Note on Technological Advances and the Movie Experience in the U.S.
by: Scott Moore
Core Disciplines: Information - Technology & Management
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After reading and discussing the material, students should:
- Describe the history of movies and movie-watching technologies in the US.
- Understand how technology, and now information technology, supports the movie industry.
- Provide an example of how changes in technology over time can change the set of feasible CVPs
- Demonstrate how a change in technology can put some members of the value chain at risk of losing their place