Note on Technological Advances and the Movie Experience in the U.S.

by: Scott Moore

Publication Date: February 12, 2010
Length: 12 pages
Product ID#: 1-429-028

Core Disciplines: Information - Technology & Management, Marketing/Sales, Strategy & Management

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Teaching Note

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This note chronicles the technological advances in the American movie industry through the decades that have created a more personalized and convenient viewer experience, including the advent of movies, television, cable TV, VCRs, DVD players, digital movie reels, and online movie access.

Teaching Objectives

After reading and discussing the material, students should:

  • Describe the history of movies and movie-watching technologies in the US.
  • Understand how technology, and now information technology, supports the movie industry.
  • Provide an example of how changes in technology over time can change the set of feasible CVPs
  • Demonstrate how a change in technology can put some members of the value chain at risk of losing their place