The majority of new product ideas never make it to market. This note is a concise description of what separates the winners from the losers. In other words, what are the characteristics of good opportunities for successful new products or services? This note is an ideal tool for introducing research and insights about product success rates.
Note on Sensing Opportunity
by: Robert J. Dolan
Core Disciplines: Entrepreneurship & Innovation, Marketing/Sales, Strategy & Management
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After reading and discussing the material, students should:
- Differentiate the characteristics of good opportunities for successful new products or services.