Author Details

Lisa Jones Christensen

Associate Professor of Management

Brigham Young University's Marriott School of Business

Lisa Jones Christensen (Ph.D., University of North Carolina at Chapel Hill), is an Associate Professor of Management at the Marriott School at Brigham Young University. Her research focuses on entrepreneurship and social innovation in extreme contexts (including BoP contexts), with an emphasis on female founders, trauma, and resilience. She also has a stream of research on costly CSR and the paradox of “authentic” CSR. She is currently researching the human capital implications of vulnerability, working with refugees, immigrants, and the formerly incarcerated to understand post-traumatic growth. Her work can be found in Strategic Management Journal, Strategic Entrepreneurship Journal, Business & Society, among other journals. Dr. Jones Christensen received her MBA and Master of International Relations from Brigham Young University and her B.A. from University of California at Berkeley. Prior to academia, she worked in Silicon Valley in Business Development and co-founded a non-profit focused on building economic self-reliance and social entrepreneurs in Base-of-the-Pyramid contexts.

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From Pilot to Platform in Rural Pakistan: A Uniquely-Owned Company Scales to Change Lives
This case describes the journey that led to the creation of Saaf Sehatmand Services (SSS), a business founded by leaders from five consumer goods companies and the largest non-profit grassroots…
Publication Date: 02/03/2023 Product ID: 3-202-248
Procter & Gamble’s PUR Purifier of Water: How Global Corporate Philanthropy Builds Shareholder Value
Over the last ten years, Procter & Gamble has helped to distribute over 200 million PUR packets, packets that are typically used by people who must draw their water from…
Publication Date: 12/02/2011 Product ID: 1-429-201