Ross School of Business

The Stephen M. Ross School of Business at the University of Michigan believes in building a better world through business by developing leaders with a deep sense of purpose and ideas that generate positive change.

Recent News

Michigan Ross Professor, a Finance Favorite, Listed Among Top Executive MBA Professors

In a report from Poets&Quants, Gautam Kaul was selected by students as one of the top 50 business professors of Executive MBAs.

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Michigan Ross Kicks Off New Leadership Training Series for Academics in India

About 30 Indian educators are spending a week at the University of Michigan Ross School of Business as part of a new Leadership for Academicians program.

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Three Ross Faculty Receive Aspen Award for Exceptional Business Courses

Earlier this year, The Aspen Institute, a well-respected education and policy organization, named two Michigan Ross offerings to its annual list of exceptional business courses.

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Building a Better World Through Business

The University of Michigan’s Stephen M. Ross School of Business is a top-ranked business school with over 50,000 alumni across 103 countries and is dedicated to building a better world through business. The goal of the school’s research and teaching is to enable economic prosperity, foster social mobility and welfare, and influence economics and social policy in ways that positively impact the global society. Ross is committed to developing leaders with capabilities beyond mastery of core business skills. Its career preparation and placement are among the best in the world, by most metrics. In addition, students have opportunities that include starting a business, advising global companies on strategic issues, and investing real capital through student-run funds through Ross Experiences in Action-based Learning (REAL). Michigan Ross alumni, faculty, and students generate ideas and business solutions to shape how we live, work, and connect with each other.

Ross School of Business has 223 products available, viewing 1-10.

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Cross-Selling Stumbles at UMM Bank Indonesia
This case describes UMM Bank in Indonesia, a service operation that is working to improve profitability by selling more services to its customers. To achieve this goal it is using…
Publication Date: 07/11/2019 Product ID: 4-354-573
$3.95
Note on Sensory Marketing: Shaping Consumer Perception and Behavior
How do our senses affect which products we like and don’t like? How can products be made more sensorially engaging? What should managers consider when devising sensory marketing strategies? As…
Publication Date: 03/01/2019 Product ID: 7-480-176
$4.95
Negotiation with BMW Customer Relations Over the Repeated Failure of Run-Flat Tires
This case is based on a negotiation that took place in the fall of 2018 between a BMW customer and BMW Customer Relations over the continued and repeated failure of…
Publication Date: 02/19/2019 Product ID: 1-728-781
$3.95
Michigan Dining: 20% Local by 2025
This case study highlights the opportunities and economic, environmental, and social value generated by one of the nation’s largest college dining operations, the University of Michigan’s MDining. The case describes the…
Publication Date: 01/23/2019 Product ID: 3-589-225
$3.95
Note on Countertrade
Barter and other transactions that are executed in whole or in part with other goods and services—collectively known as countertrade—account for 20-30% of international trade which can be hindered by…
Publication Date: 12/10/2018 Product ID: 1-837-516
$3.95
“The House on Elm Street” Exercise: Essential Negotiation Strategies and Skills
Success in business transactions and personal relationships requires an understanding of negotiation. This role-playing exercise, “The House on Elm Street”, provides an introduction to essential negotiation strategies and skills. The exercise involves…
Publication Date: 10/30/2018 Product ID: 8-658-192
$0.00
Note on Remittances
This conceptual note explores remittances—money sent by immigrants to their families living in their native countries. The note begins by defining remittances and then outlines the typical methods for sending…
Publication Date: 10/04/2018 Product ID: 3-737-377
$3.95
Note on Culture
Anthropologists and sociologists define culture differently, but both might argue that to truly understand a specific culture, it is imperative to immerse oneself and “live within it” for a period…
Publication Date: 10/04/2018 Product ID: 4-386-265
$3.95
Skudge Inc. (A-D): Exercises in Price Bundling
Skudge Inc. is a consulting firm specializing in food pricing with an emphasis on bundling. Students will follow Skudge founder Sid Kris Jorgenson as his firm determines what prices to…
Publication Date: 11/12/2018 Product ID: 7-009-594
$4.95
Blue Apron: Turning Around the Struggling Meal Kit Market Leader
In 2016, Blue Apron was the leading meal kit delivery business in the United States. The initial registration form it filed in advance of its initial public offering (IPO) showed…
Publication Date: 08/09/2018 Product ID: 5-177-309
$3.95

Ross School of Business has 223 products available, viewing 1-10.

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