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Note on Energy Justice
by: Erin Kirton, Daniel Vermeer
This conceptual note defines the concept of energy justice and discusses the idea in the context of energy burden and energy insecurity, transportation, residential and utility-scale renewable development, energy sacrifice…
Publication Date: 08/09/2024 Product ID: 3-762-822
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Emotional Marketing: Using Social Taboos, Embarrassment and Fear
by: Aradhna Krishna
The use of intense emotions in marketing campaigns is not unusual. This case illustrates the use of negative emotions in advertising in order to decrease competition and enable prices to…
Publication Date: 07/12/2024 Product ID: 7-828-189
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Getting the Lead Out of Mexican Ceramics: The Challenges of Diffusing Safe Technologies to Microenterprises
by: Steven Samford, Samantha Feldman
First Place Winner; 2024 Health Tech Global Case Writing Competition This case focuses on a widespread health concern to highlight the difficulties microenterprises in emerging economies encounter in the adoption…
Publication Date: 07/01/2024 Product ID: 8-886-462
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Between Autonomy and Concession: A Female Entrepreneur's Struggle in Latin America
by: Marisleidy Alba Cabañas, Luis Demetrio Gómez García
Third Place Winner; 2024 DEI Global Case Writing Competition Liliana Gutiérrez de Piñeres is a Colombian entrepreneur who runs Lemaître, a management consulting firm specializing in regulatory compliance. Liliana faces…
Publication Date: 09/17/2024 Product ID: 2-439-231
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Sheroes Hangout: Empowering India’s Acid Attack Survivors to Face the Future
by: David A. Wernick, Dr. Johanna Clancy, Dr. Priya Grover, Dr. Nidhi Phutela, Jannik L. Pesch
Second Place Winner; 2024 DEI Global Case Writing Competition This case focuses on Sheroes Hangout, a social enterprise chain of cafés in India, initiated by the founders’ grassroots campaign Stop…
Publication Date: 09/17/2024 Product ID: 6-987-094
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Global Firm and Local Labor: Delivering Paid Parental Leave
by: Ahmmad Brown, Ritu Tripathi
First Place Winner; 2024 DEI Global Case Writing Competition TriBrown Services is a fictional leading industrial technology company headquartered in the United States, with operations in 70-plus countries; its non-U.S.…
Publication Date: 09/17/2024 Product ID: 2-697-706
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Nike's Response to Human Rights Abuse Claims in China
by: Andrew Hoffman
In 2019, Nike and other brands were accused by the media, human rights advocates and organizations, and members of the U.S. government of potentially having supply chain ties to human…
Publication Date: 05/10/2021 Product ID: 5-843-548
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Amazon in Emerging Markets
by: Amy Nguyen-Chyung, Elliot Faulk
This case leads to a vibrant discussion and comparative analysis of Amazon’s strategies across three major emerging markets. Amazon is known to virtually every student, making an illustration of internationalization…
Publication Date: 08/01/2014 Product ID: 1-429-401
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Note on Project Management
by: James S. Reece, Eric Svaan
Whether you are constructing a new building, installing a new computer, or introducing a new product to the market, you are using project management strategies to get from A to…
Publication Date: 07/02/2012 Product ID: 1-429-244
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Featured Cases

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Damian R. Beil

Donald C. Cook Professor of Business Administration; Professor of Technology and Operations

Damian Beil is the Donald C. Cook Professor of Business Administration and Area Chair for the Technology & Operations Group at the University of Michigan's Ross School of Business. He teaches the MBA operations management core and an elective on strategic sourcing. In his research,

News and Events

WDI Announces Winners of Global Case Writing Competitions

09/17/2024

With submissions from South Africa to Colombia and from Ireland to India, WDI Publishing proudly announces the winners of its 2024 HealthTech and the 2024 Diversity, Equity & Inclusion Global Case Writing Competitions.

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Elevating Vietnam’s Next Business Leaders

07/11/2024

Over the last three years, WDI has been elevating Vietnamese business leaders’ skills through its Advanced Mini-MBA Program at the FPT School of Business & Technology (FSB).

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WDI Hosts Mexico Faculty Delegation for EV training

06/26/2024

WDI is hosting a group of 12 engineering faculty from six different universities and research institutes in the state of Chihuahua, Mexico, as part of a study visit to Michigan this week.

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Wendy Taylor New WDI President

06/25/2024

Wendy Taylor brings expertise in public, private and nonprofit arenas, with a focus on global innovation.

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