Case of the Month:

Women Entrepreneurs in an Emerging Economy Environment: Morocco

Women entrepreneurs (WEs) operate at all levels of society in Morocco. But, what it is really like to be a self-employed woman in this emerging economy? Taking a marketing approach, this case study explores factors in the business environment of this emerging economy that Moroccan WEs face as they start their own businesses and struggle to become successful.

Featured Cases

Best Sellers Newest Editor's Pick
Emotional Marketing: Using Social Taboos, Embarrassment and Fear
The use of intense emotions in marketing campaigns is not unusual. This case illustrates the use of negative emotions in advertising in order to decrease competition and enable prices to…
Publication Date: 07/12/2024 Product ID: 7-828-189
$3.95
Snowflake Inc.: Customer-Centric Cloud Data Platform
Snowflake had a powerful position in the world of Big Data and Cloud Computing. Specializing in data warehousing and analytics, the company, in just a decade of existence, had achieved…
Publication Date: 07/12/2024 Product ID: 9-167-932
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Brand Anthropomorphism and Personification: Designing Brand Mascots
This conceptual note presents examples of brand symbols and mascots that have proven effective at enhancing branding recognition, recall, and meaningful differentiation. The note touches on academic disciplines that provide…
Publication Date: 07/11/2024 Product ID: 3-824-448
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Dr. Jamie Thompson: Diagnosing an Organizational Issue
Dr. Jamie Thompson: Diagnosing an Organizational Issue describes a challenging decision faced by Dr. Elizabeth Clarke, Chair of the Surgery Department, regarding what to do about Dr. Jamie Thompson, an…
Publication Date: 02/02/2017 Product ID: 1-430-501
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LEGO® Products: Building Customer Communities Through Technology
This case takes students through the evolution of LEGO’s business model from a traditional product-centric “make and sell” model to a more customer-centric “anticipate and lead” model in which products…
Publication Date: 09/03/2013 Product ID: 1-429-326
$3.95
IKEA's Sustainability Options: Circular Economy, Green Growth, or Degrowth
This case explores the debate over which sustainability philosophy should drive a corporation’s strategy: circular economy, green growth, or degrowth. The case uses IKEA and its enormously successful “fast furniture”…
Publication Date: 05/30/2023 Product ID: 4-495-470
$3.95

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Wendy Taylor New WDI President

Wendy Taylor brings expertise in public, private and nonprofit arenas, with a focus on global innovation.

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Energy Case Writing Competition Winners Power Up Solutions

Managed by WDI Publishing, the contest received submissions from 10 different countries and 14 universities around the world.

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This year's winners are announced. The 2023 Diversity, Equity & Inclusion Global Case Writing Competition, managed by the William Davidson Institute (WDI) at the University of Michigan generated 26 cases from seven countries. Now in its third year, the contest is supported by the Ross School of Business. The partnership will be renewed with a fourth competition in 2024.

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