Jake S. Tate, State Farm’s national liaison for state regulatory affairs, confronts the company’s challenges in California’s volatile insurance market. State Farm must determine whether additional rate increases will be…
This case examines the sustainability challenges facing Microsoft as it scales its AI-driven operations, focusing on the tensions between business growth and environmental responsibility. The company’s fictional vice president of…
This conceptual note defines the concept of energy justice and discusses the idea in the context of energy burden and energy insecurity, transportation, residential and utility-scale renewable development, energy sacrifice…
Co-founded by Jesse and Emily Cole, the Savannah Bananas delighted fans with their unique brand of baseball. The barnstorming team delivered its high-octane entertainment in sold-out ballparks across the country,…
This case centers on Schneider Electric, a global leader in energy management, digital automation, and sustainability, as it seeks to scale its flagship supply chain decarbonization initiative, The Zero Carbon…
Since the COVID-19 pandemic, pet adoptions have surged, with a 14% increase in the overall pet market in 2021. In 2024, owners spent $151.9 billion on pet goods and services…
At the end of 2024, Janet Jakes, the (fictional) vice president for sustainability with Nestlé USA, needed to recommend a path forward for the Feed in Focus program. The program…
This case leads to a vibrant discussion and comparative analysis of Amazon’s strategies across three major emerging markets. Amazon is known to virtually every student, making an illustration of internationalization…
Economic game theory can be a tedious and difficult concept, but it doesn’t have to be. This exercise allows students to learn about game theory via an entertaining medium –…
This case explores the debate over which sustainability philosophy should drive a corporation’s strategy: circular economy, green growth, or degrowth. The case uses IKEA and its enormously successful “fast furniture”…
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Professor of Technology and Operations, University of Michigan's Ross School of Business
Hyun-soo Ahn's research has been funded by multiple government and private agencies, including the National Science Foundation and the Department of Energy. He has received multiple research awards at Ross, including the 2019 Ross Researcher of the Year award.
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