Leadership Crisis Challenge: Timora International

by: Susan Ashford

Publication Date: January 16, 2014
Length: 20 pages
Product ID#: 1-429-289

Core Disciplines: Communications, Leadership/Organizational Behavior, Strategy & Management, Sustainability

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Teaching Note

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A $500-million boutique hotel company with a global presence, Timora International has made an ambitious foray into ecotourism that has led to a financial crisis that threatens the company’s survival. Students are cast in the roles of Timora employees who have just been promoted to the company’s executive ranks to clean up the mess their predecessors have left behind — an ecotourism project that is 22 days behind schedule and $2.1 million over budget. Students must make recommendations relevant to the company’s commitments in the areas of staffing, community outreach, and environmental concerns, while getting the project done under budget. The situation quickly changes as new communications are released to the executive team, and students are asked to respond to the rapidly unfolding crisis, demonstrating integrity and courage under pressure.

Teaching Objectives

After reading and discussing the material, students should:

  • Practice skills that are critical for crisis management.
  • Work in collaboration with peers, gaining an understanding of the strengths and weaknesses of individual team members, and using that information to best delegate authority.
  • Develop strategies for making judgments regarding competing constituencies and demands.
  • Exercise both agility and wisdom while facing constraints that are common to the business world such as missing information, misinformation, irrelevant information, technological limitations, and resource deficiencies.
  • Think critically, exercise integrity in deciding how to proceed, and show courage in standing up for those judgments under fire.