Author Details
Dr. Priya Grover is Associate Professor at Symbiosis Centre for Management Studies (SCMS), Noida, Symbiosis International (Deemed University), Pune. She is Area Chair Marketing and Faculty-in-charge-International cell at SCMS Noida. She has 20 years of teaching and research experience. She also has experience in conducting collaborative online international learning (COIL) courses with various international universities.
She has authored more than 35 published papers, two books, and one article. She has a keen interest in writing cases and research papers on consumer behavior, branding, and digital marketing. She has co-edited two books, Optimizing Millennial Consumer Engagement with Mood Analysis (IGI Global) and Start-Up
Marketing Strategies in India (Emerald Publishing).