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Win up to $10,000 and Strengthen Diversity, Equity & Inclusion Skills in the World’s Future Leaders!

You’re invited to enter our fifth annual Exploring DEI in Business: A 2025 Global Case Writing Competition. Winners will be eligible for cash prizes and be published by WDI Publishing. Register below for our free webinar on Jan. 22, 2025, “Advice from a Previous 1st Place Winner, and Tips on Writing a Teaching Note”.

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Featured Cases

Best Sellers Newest Editor's Pick
Preserving the Company Mission: The Perpetual Purpose Trust
by: Wayne Baker, Alex Cruden
This case study invites focused discussion on core business issues: goal choices, sustainable culture, succession, and rewards. The discussion’s focusing instrument is the perpetual purpose trust, an ownership structure that…
Publication Date: 09/10/2024 Product ID: 5-441-820
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Emotional Marketing: Using Social Taboos, Embarrassment and Fear
by: Aradhna Krishna
The use of intense emotions in marketing campaigns is not unusual. This case illustrates the use of negative emotions in advertising in order to decrease competition and enable prices to…
Publication Date: 07/12/2024 Product ID: 7-828-189
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HealthX Africa: Empathetic Leadership as an Asset in Telehealth
by: Soni Jha, Ravi Prakash Ranjan, Rajneesh Narula
Second Place Winner; 2024 Health Tech Global Case Writing Competition HealthX Africa is a telemedicine provider with a mission to provide a doctor for every Kenyan, wherever they were in…
Publication Date: 08/01/2024 Product ID: 9-091-972
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Allegations of Sexual Harassment in the Social Media Era
by: Leah Sheppard
Heather Fuong is the assistant director of development and communications for Preserve, a fictional national nature conservancy non-profit. She has (somewhat inadvertently on Instagram) come across an allegation of sexual…
Publication Date: 11/26/2024 Product ID: 1-981-513
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Successfully Penetrating African Markets: A Case Study of Usco
by: Paul Clyde
The success of the African operations of Usco, a fictional global conglomerate based on actual companies, depends on its organizational choices. The case describes operations within Usco offices in Africa…
Publication Date: 10/21/2024 Product ID: 1-455-544
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The Belfast Distillery Company: Reviving an Iconic Spirits Brand and Taking It Global
by: David A. Wernick, John Branch, Dr. Johanna Clancy
The Belfast Distillery Company (BDC) is a new business venture based in Northern Ireland. The company, owned by a group of American investors, has acquired the rights to McConnell’s, a…
Publication Date: 10/18/2024 Product ID: 8-084-583
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Amazon in Emerging Markets
by: Amy Nguyen-Chyung, Elliot Faulk
This case leads to a vibrant discussion and comparative analysis of Amazon’s strategies across three major emerging markets. Amazon is known to virtually every student, making an illustration of internationalization…
Publication Date: 08/01/2014 Product ID: 1-429-401
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Pricing Games: Sony PlayStation and Microsoft Xbox
by: Valerie Suslow, Francine Lafontaine
Economic game theory can be a tedious and difficult concept, but it doesn’t have to be. This exercise allows students to learn about game theory via an entertaining medium –…
Publication Date: 02/07/2011 Product ID: 1-428-882
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Southwest Airlines’ Nonstop Culture: Flying High with Transparency and Empowerment
by: Wayne Baker
Southwest Airlines has defied gravity as a leading domestic airliner with consistent profitability, extreme customer loyalty, and a happy labor force. Organizational excellence and a positive corporate culture has propelled…
Publication Date: 04/21/2015 Product ID: 1-429-404
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Featured Cases

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Featured Author

M.S. Krishnan

Accenture Professor of Computer Information Systems; Professor of Technology & Operations

Dr. M. S. Krishnan (“Krishnan”) is the Accenture Professor of Computer Information Systems and Professor of Technology and Operations at the Ross Business School, University of Michigan. He is currently the faculty director for Business+Tech initiative, and CK Prahalad and India Initiatives.

News and Events

Commercializing Next-Gen Energy and Mobility Solutions

11/11/2024

The next big energy and mobility technology breakthroughs can come from anywhere in the world, and many have their roots in university labs and research centers. Building on more than three years of collaboration, WDI is partnering with multiple stakeholders in the State of Chihuahua, Mexico to create new pathways for energy and mobility tech innovations to leap from the lab to commercial application.

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WDI Announces Winners of Global Case Writing Competitions

09/17/2024

With submissions from South Africa to Colombia and from Ireland to India, WDI Publishing proudly announces the winners of its 2024 HealthTech and the 2024 Diversity, Equity & Inclusion Global Case Writing Competitions.

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Elevating Vietnam’s Next Business Leaders

07/11/2024

Over the last three years, WDI has been elevating Vietnamese business leaders’ skills through its Advanced Mini-MBA Program at the FPT School of Business & Technology (FSB).

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Wendy Taylor New WDI President

06/25/2024

Wendy Taylor brings expertise in public, private and nonprofit arenas, with a focus on global innovation.

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Partner Spotlight
Nova Post: Expanding Horizons Amid War in Ukraine
by: Alexander Mertens, Paul Clyde, Marianne Jahre
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Gooru: Generative AI for Personalized Learning
by: M.S. Krishnan
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Microsoft Undergoes Digital Transformation in Vehicle Fleet Management Process
by: Prakash Sathe
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General Motors’ EV Dilemma: Navigating to Emissions-Free Vehicles
by: Stuart L. Hart
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