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Case of the Month:
Women Entrepreneurs in an Emerging Economy Environment: Morocco
Women entrepreneurs (WEs) operate at all levels of society in Morocco. But, what it is really like to be a self-employed woman in this emerging economy? Taking a marketing approach, this case study explores factors in the business environment of this emerging economy that Moroccan WEs face as they start their own businesses and struggle to become successful.
This conceptual note defines the concept of energy justice and discusses the idea in the context of energy burden and energy insecurity, transportation, residential and utility-scale renewable development, energy sacrifice…
The use of intense emotions in marketing campaigns is not unusual. This case illustrates the use of negative emotions in advertising in order to decrease competition and enable prices to…
First Place Winner; 2024 Health Tech Global Case Writing Competition
This case focuses on a widespread health concern to highlight the difficulties microenterprises in emerging economies encounter in the adoption…
This case study invites focused discussion on core business issues: goal choices, sustainable culture, succession, and rewards. The discussion’s focusing instrument is the perpetual purpose trust, an ownership structure that…
The Cascade Engineering family of companies, an award-winning leader in sustainable business practices, faces the challenge of maintaining its commitment to sustainability while exploring strategic growth opportunities. The case focuses…
This conceptual note defines the concept of energy justice and discusses the idea in the context of energy burden and energy insecurity, transportation, residential and utility-scale renewable development, energy sacrifice…
In 2019, Nike and other brands were accused by the media, human rights advocates and organizations, and members of the U.S. government of potentially having supply chain ties to human…
This case leads to a vibrant discussion and comparative analysis of Amazon’s strategies across three major emerging markets. Amazon is known to virtually every student, making an illustration of internationalization…
Whether you are constructing a new building, installing a new computer, or introducing a new product to the market, you are using project management strategies to get from A to…
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Donald C. Cook Professor of Business Administration; Professor of Technology and Operations
Damian Beil is the Donald C. Cook Professor of Business Administration and Area Chair for the Technology & Operations Group at the University of Michigan's Ross School of Business. He teaches the MBA operations management core and an elective on strategic sourcing. In his research,
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