Case of the Month:

Women Entrepreneurs in an Emerging Economy Environment: Morocco

Women entrepreneurs (WEs) operate at all levels of society in Morocco. But, what it is really like to be a self-employed woman in this emerging economy? Taking a marketing approach, this case study explores factors in the business environment of this emerging economy that Moroccan WEs face as they start their own businesses and struggle to become successful.

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Emotional Marketing: Using Social Taboos, Embarrassment and Fear
The use of intense emotions in marketing campaigns is not unusual. This case illustrates the use of negative emotions in advertising in order to decrease competition and enable prices to…
Publication Date: 07/12/2024 Product ID: 7-828-189
Snowflake Inc.: Customer-Centric Cloud Data Platform
Snowflake had a powerful position in the world of Big Data and Cloud Computing. Specializing in data warehousing and analytics, the company, in just a decade of existence, had achieved…
Publication Date: 07/12/2024 Product ID: 9-167-932
Brand Anthropomorphism and Personification: Designing Brand Mascots
This conceptual note presents examples of brand symbols and mascots that have proven effective at enhancing branding recognition, recall, and meaningful differentiation. The note touches on academic disciplines that provide…
Publication Date: 07/11/2024 Product ID: 3-824-448
Dr. Jamie Thompson: Diagnosing an Organizational Issue
Dr. Jamie Thompson: Diagnosing an Organizational Issue describes a challenging decision faced by Dr. Elizabeth Clarke, Chair of the Surgery Department, regarding what to do about Dr. Jamie Thompson, an…
Publication Date: 02/02/2017 Product ID: 1-430-501
IKEA's Sustainability Options: Circular Economy, Green Growth, or Degrowth
This case explores the debate over which sustainability philosophy should drive a corporation’s strategy: circular economy, green growth, or degrowth. The case uses IKEA and its enormously successful “fast furniture”…
Publication Date: 05/30/2023 Product ID: 4-495-470
Tesla's Battery Supply Chain: A Growing Concern
In October 2021, the fictional vice president of supply chain sustainability at Tesla is working on finding the best way to achieve Tesla’s goal of 100% recycling for the batteries…
Publication Date: 04/22/2022 Product ID: 9-884-554

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