Case of the Month:

Women Entrepreneurs in an Emerging Economy Environment: Morocco

Women entrepreneurs (WEs) operate at all levels of society in Morocco. But, what it is really like to be a self-employed woman in this emerging economy? Taking a marketing approach, this case study explores factors in the business environment of this emerging economy that Moroccan WEs face as they start their own businesses and struggle to become successful.

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Nova Post: Expanding Horizons Amid War in Ukraine
This case examines Nova Post’s strategic response to the challenges posed by the Russian full-scale military invasion into Ukraine in 2022, focusing on its expansion into the European market. As…
Publication Date: 05/10/2024 Product ID: 8-038-582
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Sustainability at De Beers: Transforming the Diamond Industry
This case explores transformative business redesign for sustainability and social impact at De Beers, a longtime global leader in diamond manufacturing. De Beers (and the diamond industry at large) have…
Publication Date: 04/25/2024 Product ID: 4-351-794
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Gooru: Generative AI for Personalized Learning
The case follows the innovations of Gooru, a nonprofit with global reach that uses technology to empower learning experiences, from early childhood through lifelong studies, tailored to each student’s needs.…
Publication Date: 04/25/2024 Product ID: 4-816-985
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Amazon in Emerging Markets
This case leads to a vibrant discussion and comparative analysis of Amazon’s strategies across three major emerging markets. Amazon is known to virtually every student, making an illustration of internationalization…
Publication Date: 08/01/2014 Product ID: 1-429-401
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Pricing Games: Sony PlayStation and Microsoft Xbox
Economic game theory can be a tedious and difficult concept, but it doesn’t have to be. This exercise allows students to learn about game theory via an entertaining medium –…
Publication Date: 02/07/2011 Product ID: 1-428-882
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Blue Apron: Turning Around the Struggling Meal Kit Market Leader
In 2016, Blue Apron was the leading meal kit delivery business in the United States. The initial registration form it filed in advance of its initial public offering (IPO) showed…
Publication Date: 08/09/2018 Product ID: 5-177-309
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