Author Details

Nathalie Prime

Professor of International Business & Sustainability

ESCP Business School (Paris)

Dr. Nathalie Prime is Professor of International Business & Sustainability at ESCP Business School, with a particular focus on emerging economies. Her research focuses on three areas: (1) Responsible practices of multinationals, managers and consumers in their commitment to shared prosperity that respects the environment and society’s stakeholders; (2) the management of intercultural relations, diversity and the inclusion of informal micro-entrepreneurs from the Bottom of the Pyramid (BoP) who are supporting the ecological transition with frugality and agility in spite of adverse conditions (such as low-carbon mobility, waste management, or recycling); and (3) personal transition based on self-awareness and the objectives of the Inner Development Goals (IDGs).

She is a visitng professor at ESA Beirut and Sorbonne University Abu Dhabi. She is the scientific director of the Master in Marketing and Sales at CFVG in Vietnam, and of the Chair Responsible Innovation in Africa (RIA) funded by the panAfrican groups AXIAN and ATTIJARIWAFA BANK.

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Electric Moto-Taxis Innovation in Low Income Countries: A Rider’s Perspective in Kampala
First Place Winner; 2023 Energy Innovation in LMICs Global Case Writing Competition Sammy Kalunji, 36, a low-income self-employed motorcycle taxi microentrepreneur in Kampala, Uganda, decided to buy an electric motorcycle…
Publication Date: 10/10/2023 Product ID: 8-364-643