Author Details
Dr. Nathalie Prime is Professor of International Business & Sustainability at ESCP Business School, with a particular focus on emerging economies. Her research focuses on three areas: (1) Responsible practices of multinationals, managers and consumers in their commitment to shared prosperity that respects the environment and society’s stakeholders; (2) the management of intercultural relations, diversity and the inclusion of informal micro-entrepreneurs from the Bottom of the Pyramid (BoP) who are supporting the ecological transition with frugality and agility in spite of adverse conditions (such as low-carbon mobility, waste management, or recycling); and (3) personal transition based on self-awareness and the objectives of the Inner Development Goals (IDGs).
She is a visitng professor at ESA Beirut and Sorbonne University Abu Dhabi. She is the scientific director of the Master in Marketing and Sales at CFVG in Vietnam, and of the Chair Responsible Innovation in Africa (RIA) funded by the panAfrican groups AXIAN and ATTIJARIWAFA BANK.