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Case of the Month:
Women Entrepreneurs in an Emerging Economy Environment: Morocco
Women entrepreneurs (WEs) operate at all levels of society in Morocco. But, what it is really like to be a self-employed woman in this emerging economy? Taking a marketing approach, this case study explores factors in the business environment of this emerging economy that Moroccan WEs face as they start their own businesses and struggle to become successful.
This case involves quantifying emissions, their impact, and applying the social cost of carbon to complete a comparative financial valuation for a fictional startup, VerticalFarm Co. (VFC).
VerticalFarm Co. sites,…
First Place Winner; 2023 DEI Global Case Writing Competition
American clothing company Levi Strauss & Co. (LS&Co.) had a diverse workforce and prided itself on not discriminating against employees based…
First Place Winner; 2023 Energy Innovation in LMICs Global Case Writing Competition
Sammy Kalunji, 36, a low-income self-employed motorcycle taxi microentrepreneur in Kampala, Uganda, decided to buy an electric motorcycle…
This case follows the decision-making process of Erik Wolfe, senior product marketing manager at Sound Agriculture, an agriculture technology company, to develop a go-to-market strategy for a new product.
Founded…
This case is an instructional tool illustrating how innovation can transform a business in the areas of customer relationship management, technology, and operations. Strong business performance by Domino’s connects with…
This case focuses on Smithfield Foods’ efforts in North Carolina to reduce its greenhouse gas emissions and other hog waste pollution, while facing an increase in community activism, concerns about…
Tesla finds itself at a critical juncture as it grapples with intensifying competition in the U.S. electric vehicle (EV) market and potentially waning consumer demand. The company, known for disrupting…
This case leads to a vibrant discussion and comparative analysis of Amazon’s strategies across three major emerging markets. Amazon is known to virtually every student, making an illustration of internationalization…
Economic game theory can be a tedious and difficult concept, but it doesn’t have to be. This exercise allows students to learn about game theory via an entertaining medium –…
In 2016, Blue Apron was the leading meal kit delivery business in the United States. The initial registration form it filed in advance of its initial public offering (IPO) showed…
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Donald C. Cook Professor of Business Administration; Professor of Technology and Operations
Damian Beil is the Donald C. Cook Professor of Business Administration and Area Chair for the Technology & Operations Group at the University of Michigan's Ross School of Business. He teaches the MBA operations management core and an elective on strategic sourcing. In his research,
News and Events
Energy Case Writing Competition Winners Power Up Solutions
10/12/2023
Managed by WDI Publishing, the contest received submissions from 10 different countries and 14 universities around the world.
2023 DEI Global Case Writing Competition Winners Selected
09/14/2023
This year's winners are announced. The 2023 Diversity, Equity & Inclusion Global Case Writing Competition, managed by the William Davidson Institute (WDI) at the University of Michigan generated 26 cases from seven countries. Now in its third year, the contest is supported by the Ross School of Business. The partnership will be renewed with a fourth competition in 2024.
Energy-Focused Business Education: WDI Launches a New Case Study Contest
12/06/2022
A global energy transition is underway. WDI's latest case writing competition aims to increase the pool of higher education case studies on this topic.