Case of the Month:

Women Entrepreneurs in an Emerging Economy Environment: Morocco

Women entrepreneurs (WEs) operate at all levels of society in Morocco. But, what it is really like to be a self-employed woman in this emerging economy? Taking a marketing approach, this case study explores factors in the business environment of this emerging economy that Moroccan WEs face as they start their own businesses and struggle to become successful.

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This case is an instructional tool illustrating how innovation can transform a business in the areas of customer relationship management, technology, and operations. Strong business performance by Domino’s connects with…
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Smithfield Foods and the Future of Meat: Unravelling Environmental Justice
This case focuses on Smithfield Foods’ efforts in North Carolina to reduce its greenhouse gas emissions and other hog waste pollution, while facing an increase in community activism, concerns about…
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Tesla's Evolution: Mass Market Electric Vehicles?
Tesla finds itself at a critical juncture as it grapples with intensifying competition in the U.S. electric vehicle (EV) market and potentially waning consumer demand. The company, known for disrupting…
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Amazon in Emerging Markets
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Pricing Games: Sony PlayStation and Microsoft Xbox
Economic game theory can be a tedious and difficult concept, but it doesn’t have to be. This exercise allows students to learn about game theory via an entertaining medium –…
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