Case of the Month:

Women Entrepreneurs in an Emerging Economy Environment: Morocco

Women entrepreneurs (WEs) operate at all levels of society in Morocco. But, what it is really like to be a self-employed woman in this emerging economy? Taking a marketing approach, this case study explores factors in the business environment of this emerging economy that Moroccan WEs face as they start their own businesses and struggle to become successful.

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This case is an instructional tool illustrating how innovation can transform a business in the areas of customer relationship management, technology, and operations. Strong business performance by Domino’s connects with…
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This case focuses on Smithfield Foods’ efforts in North Carolina to reduce its greenhouse gas emissions and other hog waste pollution, while facing an increase in community activism, concerns about…
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Tesla's Evolution: Mass Market Electric Vehicles?
Tesla finds itself at a critical juncture as it grapples with intensifying competition in the U.S. electric vehicle (EV) market and potentially waning consumer demand. The company, known for disrupting…
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Amazon in Emerging Markets
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Pricing Games: Sony PlayStation and Microsoft Xbox
Economic game theory can be a tedious and difficult concept, but it doesn’t have to be. This exercise allows students to learn about game theory via an entertaining medium –…
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