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Wahu Mobility: Scaling an E-mobility Enterprise in Ghana

Wahu Mobility faces strategic decisions around pricing, supply chain localization, and navigating government policies that shape its path to scale. The company founder has a vision of “built by Africans, for Africans” and students will evaluate tradeoffs between social goals and business viability in an emerging market context.

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State Farm: Climate Change, Homeowners Insurance and Being a Good Neighbor
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Jake S. Tate, State Farm’s national liaison for state regulatory affairs, confronts the company’s challenges in California’s volatile insurance market. State Farm must determine whether additional rate increases will be…
Publication Date: 08/01/2025 Product ID: 1-328-456
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Microsoft and AI: Advancing Sustainability in the Era of Data Center Dominance
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Savannah Bananas: Growing the Greatest Show in Baseball
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Co-founded by Jesse and Emily Cole, the Savannah Bananas delighted fans with their unique brand of baseball. The barnstorming team delivered its high-octane entertainment in sold-out ballparks across the country,…
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Lyft and Citi Bike’s Crossroads: Profitability, Sustainability, and Equity
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Publication Date: 08/19/2026 Product ID: 8-400-577
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The U.S. Airline Industry in 2026
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Delta Air Lines received $8.2 billion from American Express alone in fiscal 2025 — more than Spirit Airlines earned in any year of its history. The figure captures the central…
Publication Date: 08/14/2026 Product ID: 1-682-892
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Equitable Downsizing at AutoNow? (A) and (B)
by: Christopher I. Rider, Sasha Rodriquez Kolodkin
Zahra Nasser, strategy director at AutoNow—a  fictional, 30,600-employee auto parts manufacturer in the Detroit area—faces a $200-million labor cost reduction mandate following the company’s leveraged buyout by private equity firm…
Publication Date: 08/05/2026 Product ID: 3-807-751
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IKEA's Sustainability Options: Circular Economy, Green Growth, or Degrowth
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This case explores the debate over which sustainability philosophy should drive a corporation’s strategy: circular economy, green growth, or degrowth. The case uses IKEA and its enormously successful “fast furniture”…
Publication Date: 05/30/2023 Product ID: 4-495-470
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Nike's Response to Human Rights Abuse Claims in China
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In 2019, Nike and other brands were accused by the media, human rights advocates and organizations, and members of the U.S. government of potentially having supply chain ties to human…
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Note on Project Management
by: James S. Reece, Eric Svaan
Whether you are constructing a new building, installing a new computer, or introducing a new product to the market, you are using project management strategies to get from A to…
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Featured Author

Hyun-Soo Ahn

Professor of Technology and Operations, University of Michigan's Ross School of Business

Hyun-soo Ahn's research has been funded by multiple government and private agencies, including the National Science Foundation and the Department of Energy. He has received multiple research awards at Ross, including the 2019 Ross Researcher of the Year award.

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