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Wahu Mobility: Scaling an E-mobility Enterprise in Ghana

Wahu Mobility faces strategic decisions around pricing, supply chain localization, and navigating government policies that shape its path to scale. The company founder has a vision of “built by Africans, for Africans” and students will evaluate tradeoffs between social goals and business viability in an emerging market context.

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State Farm: Climate Change, Homeowners Insurance and Being a Good Neighbor
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Jake S. Tate, State Farm’s national liaison for state regulatory affairs, confronts the company’s challenges in California’s volatile insurance market. State Farm must determine whether additional rate increases will be…
Publication Date: 08/01/2025 Product ID: 1-328-456
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Microsoft and AI: Advancing Sustainability in the Era of Data Center Dominance
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This case examines the sustainability challenges facing Microsoft as it scales its AI-driven operations, focusing on the tensions between business growth and environmental responsibility. The company’s fictional vice president of…
Publication Date: 05/28/2025 Product ID: 6-884-020
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Note on Energy Justice
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This conceptual note defines the concept of energy justice and discusses the idea in the context of energy burden and energy insecurity, transportation, residential and utility-scale renewable development, energy sacrifice…
Publication Date: 08/09/2024 Product ID: 3-762-822
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Savannah Bananas: Growing the Greatest Show in Baseball
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Co-founded by Jesse and Emily Cole, the Savannah Bananas delighted fans with their unique brand of baseball. The barnstorming team delivered its high-octane entertainment in sold-out ballparks across the country,…
Publication Date: 08/13/2025 Product ID: 2-352-016
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Pioneering Change for Girls in Rural Malawi: Othakarhaka's Community-Led Empowerment Strategy
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Ida Puliwa Mwango and Ted Mwango, the leadership team of the Othakarhaka Foundation (OTK), have been approached by a new potential donor about expanding OTK’s activities to a nearby district.…
Publication Date: 06/02/2026 Product ID: 8-913-601
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Costco Wholesale Club: The Gas Station Strategy
by: Michael A. Roberto
In 2026 Costco planned to open its first standalone gas station—not adjacent to one of its warehouse stores or any other Costco retail. Costco had performed exceptionally well over the…
Publication Date: 04/23/2026 Product ID: 1-256-442
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An Acquisition in India: The Buyer’s Story
by: Paul Clyde
In 2019, Gautam Kumar and Mazikeen Lee established ImageRx Pdt. Ltd., a company founded to provide medical diagnostic services across South and Southeast Asia. ImageRx would purchase successful diagnostics providers…
Publication Date: 03/23/2026 Product ID: 9-933-951
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Pricing Games: Sony PlayStation and Microsoft Xbox
by: Valerie Suslow, Francine Lafontaine
Economic game theory can be a tedious and difficult concept, but it doesn’t have to be. This exercise allows students to learn about game theory via an entertaining medium –…
Publication Date: 02/07/2011 Product ID: 1-428-882
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Amazon in Emerging Markets
by: Amy Nguyen-Chyung, Elliot Faulk
This case leads to a vibrant discussion and comparative analysis of Amazon’s strategies across three major emerging markets. Amazon is known to virtually every student, making an illustration of internationalization…
Publication Date: 08/01/2014 Product ID: 1-429-401
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IKEA's Sustainability Options: Circular Economy, Green Growth, or Degrowth
by: Andrew Hoffman
This case explores the debate over which sustainability philosophy should drive a corporation’s strategy: circular economy, green growth, or degrowth. The case uses IKEA and its enormously successful “fast furniture”…
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Featured Author

Hyun-Soo Ahn

Professor of Technology and Operations, University of Michigan's Ross School of Business

Hyun-soo Ahn's research has been funded by multiple government and private agencies, including the National Science Foundation and the Department of Energy. He has received multiple research awards at Ross, including the 2019 Ross Researcher of the Year award.

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