Featured Cases

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Dell: Upcycling Ocean Plastics Through Supply Chain Innovation
This case focuses on Dell’s efforts to develop an open-source, scalable, and cost-effective supply chain capable of delivering ocean plastics waste to its production facilities, and potentially to those of…
Publication Date: 06/18/2018 Product ID: 7-949-121
Roshni Rides: Pricing Transportation for the Underserved
First place winner of the WDI 25th Anniversary Case Writing Competition in 2018.  In 2017, the $1 million Hult Prize was awarded to a team who created the Roshni Rides…
Publication Date: 05/16/2018 Product ID: 5-101-361
Chanderiyaan: Weaving Digital Empowerment into the Indian Handloom Industry
Third place winner of the WDI 25th Anniversary Case Writing Competition in 2018. Chanderiyaan, an initiative of the Digital Empowerment Foundation (DEF), aimed to bring digital connectivity and empowerment to…
Publication Date: 05/16/2018 Product ID: 1-234-089

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The Heart of Reuters (A)
The Heart of Reuters (Parts A and B) describes the responses of Reuters America to the incidents of 9/11/2001. The Heart of Reuters Part A describes the range of adaptive…
Publication Date: 03/10/2010 Product ID: 1-428-855
GoodBelly: Using Statistics to Justify the Marketing Expense
GoodBelly is trying to boost its sales at grocery stores like Whole Foods Market. As a small start-up, GoodBelly must optimize the allocation of its limited marketing budget. It currently…
Publication Date: 07/10/2012 Product ID: 1-429-252
Kellogg’s Cereal Production Process
Kellogg Company, one of the largest cereal companies in the world, is struggling with inefficient production flows. The popular Raisin Bran and Frosted Flakes cereals are produced on the same…
Publication Date: 06/02/2011 Product ID: 1-429-164

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News and Events

WDI Publishing Launches Case Writing Competition

WDI Publishing is organizing and administering a case writing competition to celebrate and commemorate WDI’s 25th anniversary and its long history of developing market-based solutions in low- and middle-income countries around the world.

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WDI Returns to U-M Campus

WDI celebrated its return to the University of Michigan campus and its newly-renovated Wyly Hall offices with a staff lunch June 1 that included the Institute’s board of directors.

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WDI Publishing Launches New E-Commerce Site, User Interface

WDI Publishing, the Institute’s business case study initiative, has unveiled a new e-commerce website that features a clean, more intuitive design, a smoother transaction and checkout process and more flexibility to update the site with the latest cases, news and events.

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