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Featured Case/Simulation

Lifting the Vail: U.S. Snow Sports Operator Takes on Climate Change

How can Vail Resorts stay resilient against rising temperatures and fierce competition? That’s the question facing the VP of Sustainability Strategy at Vail Resorts, who must navigate the challenges of climate change impacting the ski industry.

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Featured Cases

Best Sellers Newest Editor's Pick
Preserving the Company Mission: The Perpetual Purpose Trust
by: Wayne Baker, Alex Cruden
This case study invites focused discussion on core business issues: goal choices, sustainable culture, succession, and rewards. The discussion’s focusing instrument is the perpetual purpose trust, an ownership structure that…
Publication Date: 09/10/2024 Product ID: 5-441-820
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Emotional Marketing: Using Social Taboos, Embarrassment and Fear
by: Aradhna Krishna
The use of intense emotions in marketing campaigns is not unusual. This case illustrates the use of negative emotions in advertising in order to decrease competition and enable prices to…
Publication Date: 07/12/2024 Product ID: 7-828-189
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HealthX Africa: Empathetic Leadership as an Asset in Telehealth
by: Soni Jha, Ravi Prakash Ranjan, Rajneesh Narula
Second Place Winner; 2024 Health Tech Global Case Writing Competition HealthX Africa is a telemedicine provider with a mission to provide a doctor for every Kenyan, wherever they were in…
Publication Date: 08/01/2024 Product ID: 9-091-972
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Schneider Electric and the Zero Carbon Project: Reducing Carbon Emissions Through the Supply Chain
by: Kevin Self, Andrew Hoffman
This case centers on Schneider Electric, a global leader in energy management, digital automation, and sustainability, as it seeks to scale its flagship supply chain decarbonization initiative, The Zero Carbon…
Publication Date: 11/17/2025 Product ID: 7-173-427
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Nestlé Purina PetCare: Transforming Pet Food with Sustainable Protein Solutions
by: Stuart L. Hart
Since the COVID-19 pandemic, pet adoptions have surged, with a 14% increase in the overall pet market in 2021. In 2024, owners spent $151.9 billion on pet goods and services…
Publication Date: 09/02/2025 Product ID: 5-768-437
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A Dairy Dilemma: Nestlé’s Balance Between Planet and Profit
by: Stuart L. Hart
At the end of 2024, Janet Jakes, the (fictional) vice president for sustainability with Nestlé USA, needed to recommend a path forward for the Feed in Focus program. The program…
Publication Date: 08/20/2025 Product ID: 5-276-235
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Amazon in Emerging Markets
by: Amy Nguyen-Chyung, Elliot Faulk
This case leads to a vibrant discussion and comparative analysis of Amazon’s strategies across three major emerging markets. Amazon is known to virtually every student, making an illustration of internationalization…
Publication Date: 08/01/2014 Product ID: 1-429-401
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Pricing Games: Sony PlayStation and Microsoft Xbox
by: Valerie Suslow, Francine Lafontaine
Economic game theory can be a tedious and difficult concept, but it doesn’t have to be. This exercise allows students to learn about game theory via an entertaining medium –…
Publication Date: 02/07/2011 Product ID: 1-428-882
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IKEA's Sustainability Options: Circular Economy, Green Growth, or Degrowth
by: Andrew Hoffman
This case explores the debate over which sustainability philosophy should drive a corporation’s strategy: circular economy, green growth, or degrowth. The case uses IKEA and its enormously successful “fast furniture”…
Publication Date: 05/30/2023 Product ID: 4-495-470
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Featured Cases

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Featured Author

Hyun-Soo Ahn

Professor of Technology and Operations, University of Michigan's Ross School of Business

Hyun-soo Ahn's research has been funded by multiple government and private agencies, including the National Science Foundation and the Department of Energy. He has received multiple research awards at Ross, including the 2019 Ross Researcher of the Year award.

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NextBillion at 20: Reflecting on Growth, Change and Global Impact

11/17/2025

NextBillion is celebrating its 20th anniversary this year, at a time of immense global change and uncertainty. But a few things haven’t changed: Business and entrepreneurship continue to be important factors in solving some of the world’s most urgent challenges.

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Why WDI’s New Brand and Strategy Reflect the Future Taking Shape

11/13/2025

"The global development sector continues to navigate profound turbulence—a contraction in foreign aid, geopolitical realignments, and a new calculus of risk. But amid that uncertainty, I’ve also seen something else: resilience, creativity, and ownership emerging from the ground up." says WDI President and CEO Wendy Taylor.

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Reimagining the Future of Entrepreneurship Support in East Africa

10/13/2025

A new report from WDI, "Reimagining the Future of ESOs in East Africa," integrates insights from accelerators, incubators, investors, ESO donors and intermediaries in the East African entrepreneurship ecosystem.

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WDI Partners with Adaptive Change Advisors

08/13/2025

WDI and Adaptive Change Advisors partner to deliver adaptive leadership programs, empowering leaders to drive innovation and transformation in emerging markets.

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Mapping Climate Tech, Identifying Opportunities

08/05/2025

WDI’s new report and interactive map spotlight Chihuahua’s growing climate tech ecosystem, connecting key players and empowering entrepreneurs for impact.

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by: Alexander Mertens, Paul Clyde, Marianne Jahre
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