Congratulations to the Winners!

Learn more about the 2022 competition and its winners here.

Featured Cases

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Product and Brand Name Linguistics and Logo Semiotics
This conceptual note summarizes the basic concepts underlying the emerging field of brand linguistics, as well as the practical decisions needed to design a product or brand name. Developing the…
Publication Date: 10/03/2022 Product ID: 1-139-678
Young Lion Brewery: Leveraging Female Leadership?
This case features a woman entrepreneur whose early-stage company has achieved some regional success creating craft beer in a highly competitive, male-dominated beverage industry. Jennifer Newman, co-founder and CEO of…
Publication Date: 09/14/2022 Product ID: 4-350-998
Anti-LGBT2Q+ University Values: Should an Innovative Experiential Exercise be Cancelled?
Dr. Pramita Balakrishnan was a strong advocate for diversity, equity, and inclusion (DEI) and was one of Canada’s most renowned business professors in management communications. Over the past three years,…
Publication Date: 09/07/2022 Product ID: 4-526-380
Note on Project Management
Whether you are constructing a new building, installing a new computer, or introducing a new product to the market, you are using project management strategies to get from A to…
Publication Date: 07/02/2012 Product ID: 1-429-244
Amazon in Emerging Markets
This case leads to a vibrant discussion and comparative analysis of Amazon’s strategies across three major emerging markets. Amazon is known to virtually every student, making an illustration of internationalization…
Publication Date: 08/01/2014 Product ID: 1-429-401
Walmart’s Blockchain Quest: Integrating New Technology into a Complex Supply Chain
Blockchain is a digital, distributed, immutable ledger designed to build trust among parties without requiring an independent, third-party arbitrator or intermediary. The technology has potential to improve a variety of…
Publication Date: 05/07/2021 Product ID: 4-290-769

Featured Cases

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News and Events

2022 DEI Global Case Writing Competition Winners Announced

The second-annual DEI (diversity, equity and inclusion) Global Case Writing Competition again focused on understanding and improving DEI in the global workplace. Jointly sponsored by U-M's Ross School of Business and WDI, the contest attracted nearly double the number of case submissions compared with its first year.

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Without Stronger Regulation, Firms’ Charitable Giving Ripe for Exploitation, Michigan Ross Experts Find

Some companies are specific and transparent when it comes to their charity, others vague and opaque. That leaves room for companies to exaggerate or even lie about how much they give to worthy causes.

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WDI Stands with Ukraine

We at the William Davidson Institute have had the honor of working with many Ukrainians and Ukrainian Institutions throughout our history, including a current program with the Lviv Business School at Ukrainian Catholic University, and we are inspired by their courageous stand against the unprovoked aggression and in defense of a freely elected government and its people.

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In Senegal, Local Case Studies Spark Student Interest

When leaders at the William Davidson Institute at the University of Michigan and the African Institute of Management (IAM) in Senegal set out to build a supply chain program for local students, they knew they needed to include case studies about that local region in their curriculum.

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