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Featured Case/Simulation

Lifting the Vail: U.S. Snow Sports Operator Takes on Climate Change

How can Vail Resorts stay resilient against rising temperatures and fierce competition? That’s the question facing the VP of Sustainability Strategy at Vail Resorts, who must navigate the challenges of climate change impacting the ski industry.

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Featured Cases

Best Sellers Newest Editor's Pick
Preserving the Company Mission: The Perpetual Purpose Trust
by: Wayne Baker, Alex Cruden
This case study invites focused discussion on core business issues: goal choices, sustainable culture, succession, and rewards. The discussion’s focusing instrument is the perpetual purpose trust, an ownership structure that…
Publication Date: 09/10/2024 Product ID: 5-441-820
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Emotional Marketing: Using Social Taboos, Embarrassment and Fear
by: Aradhna Krishna
The use of intense emotions in marketing campaigns is not unusual. This case illustrates the use of negative emotions in advertising in order to decrease competition and enable prices to…
Publication Date: 07/12/2024 Product ID: 7-828-189
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HealthX Africa: Empathetic Leadership as an Asset in Telehealth
by: Soni Jha, Ravi Prakash Ranjan, Rajneesh Narula
Second Place Winner; 2024 Health Tech Global Case Writing Competition HealthX Africa is a telemedicine provider with a mission to provide a doctor for every Kenyan, wherever they were in…
Publication Date: 08/01/2024 Product ID: 9-091-972
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GenapSys: Failure of an Almost-Unicorn
by: Amy Nguyen-Chyung, Itisha Deokar
This case investigates the reasons for the seemingly sudden demise of a once-successful startup and provides a basis for discussion of many potential pitfalls for late-stage and VC-backed startups. GenapSys…
Publication Date: 03/18/2025 Product ID: 6-506-371
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A Blue Ocean Strategy for Morocco: Sustainability Through Clean Energy
by: Lyn S. Amine, Mourad Dakhli
This case examines Morocco’s initiatives to move from fossil fuel dependency to leadership in production of several types of renewable energy. This comes in the context of global concerns about…
Publication Date: 03/18/2025 Product ID: 6-679-482
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Walsh Whiskey: An Innovative Spirit-Maker Looks to Write the Next Chapter
by: David A. Wernick, John Branch, Jack Lipkind
As the global market for whiskey expands, Walsh Whiskey faces vital decisions regarding its growth strategy. The company must determine how to utilize resources and expertise derived from the sale…
Publication Date: 03/10/2025 Product ID: 3-215-361
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Amazon in Emerging Markets
by: Amy Nguyen-Chyung, Elliot Faulk
This case leads to a vibrant discussion and comparative analysis of Amazon’s strategies across three major emerging markets. Amazon is known to virtually every student, making an illustration of internationalization…
Publication Date: 08/01/2014 Product ID: 1-429-401
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Blue Apron: Turning Around the Struggling Meal Kit Market Leader
by: Daniel M. McCarthy, Eric M. Schwartz
In 2016, Blue Apron was the leading meal kit delivery business in the United States. The initial registration form it filed in advance of its initial public offering (IPO) showed…
Publication Date: 08/09/2018 Product ID: 5-177-309
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Pricing Games: Sony PlayStation and Microsoft Xbox
by: Valerie Suslow, Francine Lafontaine
Economic game theory can be a tedious and difficult concept, but it doesn’t have to be. This exercise allows students to learn about game theory via an entertaining medium –…
Publication Date: 02/07/2011 Product ID: 1-428-882
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Featured Cases

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Featured Author

M.S. Krishnan

Accenture Professor of Computer Information Systems; Professor of Technology & Operations

Dr. M. S. Krishnan (“Krishnan”) is the Accenture Professor of Computer Information Systems and Professor of Technology and Operations at the Ross Business School, University of Michigan. He is currently the faculty director for Business+Tech initiative, and CK Prahalad and India Initiatives.

News and Events

Importance of Truth: Research, Financial Reporting, and AI with Professor Jerry Davis (Podcast)

03/13/2025

Jerry Davis, professor of management and organizations and faculty director of the Business+Impact initiative at the University of Michigan's Ross School of Business returns to the podcast to discuss his research. He covers the impact generative AI has on scientific publishing and the ways databases of corporate annual reports distort data to create an inadequate picture of today’s economy.

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Revitalizing Off-Grid Solar: Why Africa’s PAYGo Sector is Ready for a New Dawn

03/10/2025

New markets do not grow in a straight line; they move through peaks and valleys.

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WDI Names Rajat Chabba Senior Director of Innovation, Partnerships

01/21/2025

WDI has named Rajat Chabba as Senior Director of Innovation and Partnerships, a new position for the Institute. Chabba plays a pivotal role for WDI in building strategic partnerships and catalytic collaborations.

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A Decade of Dedication

01/15/2025

Since 2015, the William Davidson Institute and its partners have provided NGO Leadership Workshops to non-profit leaders from across Central and Southeastern Europe. In October, 25 NGO leaders from across Ukraine attended the interactive management training sessions in Warsaw, Poland, designed to empower Ukrainian civil society amidst the ongoing war.

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Nova Post: Expanding Horizons Amid War in Ukraine
by: Alexander Mertens, Paul Clyde, Marianne Jahre
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Gooru: Generative AI for Personalized Learning
by: M.S. Krishnan
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Microsoft Undergoes Digital Transformation in Vehicle Fleet Management Process
by: Prakash Sathe
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General Motors’ EV Dilemma: Navigating to Emissions-Free Vehicles
by: Stuart L. Hart
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