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In 2016, Blue Apron was the leading meal kit delivery business in the United States. The initial registration form it filed in advance of its initial public offering (IPO) showed…

Josef Singson started Roots as a school project for one of his entrepreneurship classes. The company, an online fashion retailer, carries men’s and women’s apparel and accessories, emphasizing minimalist design…

This case follows the decision-making process of Erik Wolfe, senior product marketing manager at Sound Agriculture, an agriculture technology company, to develop a go-to-market strategy for a new product. Founded…

In this exercise students develop a personal marketing plan to promote their individual international business agendas. This is an eight-part process that involves the creation of a mission statement, summary…

Method’s environmentally friendly cleaning products were rapidly gaining market share, both domestically and overseas. Due to its 2012 acquisition by Belgian cleaning brand Ecover, Method now had access to Ecover’s…

First Place Winner – 2013 NextBillion Case Writing Competition. BTPN is a mid-size bank in Indonesia with a successful business model that also creates positive social change (following its mission…

This mini-case describes Build-a-Bear, an interactive store where customers can make their own teddy bears. In 2007, Build-a-Bear was the 10th largest toy retailer in the United States. One of…

Garpaz Enterprises, a commercial leasing firm, faces a looming crisis. Their occupancy rates are falling, and the owners of this small, family-owned business do not know why. The owners have…

How do you convince American parents living in the Midwest to hire tutors from India? How do you convince them to hire a tutor that they and their children will…

First place winner in WDI Publishing’s MENA Case Writing Competition “Doing Business in the Middle East North Africa Region,” sponsored by Michigan Ross Executive Education. This case examines the unique…