Boosting Roots with Analytics

by: Brenda Quismorio

Publication Date: March 10, 2017
Length: 9 pages
Product ID#: 1-007-200

Core Disciplines: Entrepreneurship & Innovation, Marketing/Sales, Operations Management/Supply Chain

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Teaching Note

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Josef Singson started Roots as a school project for one of his entrepreneurship classes. The company, an online fashion retailer, carries men’s and women’s apparel and accessories, emphasizing minimalist design and comfortable fit. To date, he has released six collections of clothing, which he sells online through the aggregator Zalora site.  With reports on sales, returns and order cancellations, Singson wonders how he might be able to use business analytics to help him improve sales, profitability and inventory management.

Teaching Objectives

After reading and discussing the material, students should:

  • Plan a business analytics solution that delivers a business objective.
  • Propose a business process to achieve the business analytics objective.
  • Identify leading and lagging information to create and monitor a new/enhanced process.