In this exercise students develop a personal marketing plan to promote their individual international business agendas. This is an eight-part process that involves the creation of a mission statement, summary of personal goals, branding “yourself,” situation analysis, planning, implementation, control, and planning contingencies. In this exercise students use a systematic approach for making key life and career decisions, and internalize this step-by-step methodology as a roadmap for planning and measuring performance.
Brand You: Marketing Yourself for Success Globally
by: Ilan Alon, Aniruddh Fatehpuria
Core Disciplines: Entrepreneurship & Innovation, Marketing/Sales, Strategy & Management
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After reading and discussing the material, students should:
- Have created a marketing plan, using marketing principles, using themselves as a starting point.
- Be able to describe the components of a marketing plan.
- Be able to apply components of a marketing strategy to create a marketing plan.