Brand You: Marketing Yourself for Success Globally

by: Ilan Alon, Aniruddh Fatehpuria

Publication Date: April 17, 2014
Length: 8 pages
Product ID#: 1-429-392

Core Disciplines: Entrepreneurship & Innovation, Marketing/Sales, Strategy & Management

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Teaching Note

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In this exercise students develop a personal marketing plan to promote their individual international business agendas. This is an eight-part process that involves the creation of a mission statement, summary of personal goals, branding “yourself,” situation analysis, planning, implementation, control, and planning contingencies. In this exercise students use a systematic approach for making key life and career decisions, and internalize this step-by-step methodology as a roadmap for planning and measuring performance.

Teaching Objectives

After reading and discussing the material, students should:

  • Have created a marketing plan, using marketing principles, using themselves as a starting point.
  • Be able to describe the components of a marketing plan.
  • Be able to apply components of a marketing strategy to create a marketing plan.