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Sandeep Puri

Associate Professor of Marketing Management; Institute of Management Technology - Ghaziabad

Professor Puri teaches Marketing Management at the Institute of Management Technology Ghaziabad. He holds a Post Graduate Diploma in Management from IMT Ghaziabad. He has taught all over the world as a visiting faculty member, ranging from Singapore, to Austria to Dubai. He is also an accomplished author, having published over 20 papers, articles and cases.

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Sandeep Puri has 4 products available, viewing 1-4.

UAE’s Lincoln University of Business & Management Looks to Solidify Success
by: Sandeep Puri, Kirti Khanzode, Pooja Trivedi
Established in the UAE in 2014, the Lincoln University of Business & Management (LUBM), has just graduated its first class of students. Now, with 100 students currently attaining MBA degrees,…
Publication Date: 08/22/2017 Product ID: 5-262-583
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Dilemma of an Area Manager
by: Sandeep Puri, Siddhant Puri
Shraddha Repp is a young, successful sales area manager for a fast-moving consumer goods (FMCG) company in India. But she is faced with a problem with one of her leading…
Publication Date: 05/20/2015 Product ID: 1-430-432
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Flipkart: The Big Billion Day Fiasco
by: Surinder Batra, Sandeep Puri
To compete in the fast developing Indian e-commerce arena, Flipkart initiated one of the most ambitious online sales events the country had ever seen. Despite the excitement the sale caused,…
Publication Date: 05/13/2015 Product ID: 1-429-431
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Boroline Branding: More Than Cosmetic Changes
by: Sandeep Puri, Utkarsh Bhatnagar, Prateek Rawat, Kshitij Shandilya
A once dominate market leader in the skin care segment, Boroline – a moisturizing skin cream – has receded in relevancy and popularity in the Indian market. The brand had…
Publication Date: 04/16/2015 Product ID: 1-429-432
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