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Sandeep Puri

Associate Professor of Marketing Management; Institute of Management Technology - Ghaziabad

Professor Puri teaches Marketing Management at the Institute of Management Technology Ghaziabad. He holds a Post Graduate Diploma in Management from IMT Ghaziabad. He has taught all over the world as a visiting faculty member, ranging from Singapore, to Austria to Dubai. He is also an accomplished author, having published over 20 papers, articles and cases.

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Sandeep Puri has 6 products available, viewing 1-6.

ICICI Bank: Aligning Corporate Culture with Strategy
Founded in 1955, ICICI Bank grew to become one of India’s largest banks. The bank has traditionally been on the forefront of societal trends and technologies in the delivery of…
Publication Date: 08/22/2017 Product ID: 5-166-569
UAE’s Lincoln University of Business & Management Looks to Solidify Success
Established in the UAE in 2014, the Lincoln University of Business & Management (LUBM), has just graduated its first class of students. Now, with 100 students currently attaining MBA degrees,…
Publication Date: 08/22/2017 Product ID: 5-262-583
Dilemma of an Area Manager
Shraddha Repp is a young, successful sales area manager for a fast-moving consumer goods (FMCG) company in India. But she is faced with a problem with one of her leading…
Publication Date: 05/20/2015 Product ID: 1-430-432
Flipkart: The Big Billion Day Fiasco
To compete in the fast developing Indian e-commerce arena, Flipkart initiated one of the most ambitious online sales events the country had ever seen. Despite the excitement the sale caused,…
Publication Date: 05/13/2015 Product ID: 1-429-431
Boroline Branding: More Than Cosmetic Changes
A once dominate market leader in the skin care segment, Boroline – a moisturizing skin cream – has receded in relevancy and popularity in the Indian market. The brand had…
Publication Date: 04/16/2015 Product ID: 1-429-432
Hindustan Unilever and the Prenatal Care Market
The need for maternity cosmetic solutions has increased, especially in the Indian market because of higher disposable incomes and a trend of maintaining pre-pregnancy appearances. Indian Industry experts have wondered…
Publication Date: 12/17/2014 Product ID: 1-429-405