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Surinder Batra

Professor of Information Technology; Institute of Management Technology - Ghaziabad

Professor Batra teaches Information Technology Management at the Institute of Management Technology Ghaziabad. He holds a Ph. D. in Management from Indian Institute of Technology, Delhi and MBA from Faculty of Management Studies, Delhi University. His teaching and research interests include IT Strategy, Emerging Technologies & New Opportunities, Business & Innovation in Network Economy and Knowledge Management.  He has published over 40 research papers, book chapters, conference papers, co-edited conference proceedings and books.

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Uber Technologies, Inc.: Global Strategies, Local Challenges
by: Surinder Batra
Uber is controversial everywhere it goes. The company has been banned in several cities in India after the alleged rape of a female passenger in Delhi. In other cities around…
Publication Date: 08/12/2015 Product ID: 1-430-443
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Flipkart: The Big Billion Day Fiasco
by: Surinder Batra, Sandeep Puri
To compete in the fast developing Indian e-commerce arena, Flipkart initiated one of the most ambitious online sales events the country had ever seen. Despite the excitement the sale caused,…
Publication Date: 05/13/2015 Product ID: 1-429-431
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