Uber Technologies, Inc.: Global Strategies, Local Challenges

by: Surinder Batra

Publication Date: August 12, 2015
Length: 12 pages
Product ID#: 1-430-443

Core Disciplines: Entrepreneurship & Innovation, Information - Technology & Management, Leadership/Organizational Behavior, Marketing/Sales

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Teaching Note

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Uber is controversial everywhere it goes. The company has been banned in several cities in India after the alleged rape of a female passenger in Delhi. In other cities around the world it has similarly been banned due to licensing issues, but the company continues to operate despite the bans. Some may see the company as scrappy, while others think the way it conducts itself is abrasive, unethical, and downright illegal. Students are asked to delve into this disruptive startup and analyze how technology can impact business models while assessing the challenges of adhering to a sound ethical plan in the face of an agile business environment.

Teaching Objectives

After reading and discussing the material, students should:

  • Assess disruption in business models created through innovative use of technology.
  • Examine growth strategies adopted by technology-based entrepreneurs amid the challenges of facing entrenched and newly emerging competition.
  • Analyze the regulatory challenges a technology-intensive start-up may face.
  • Identify and confront critical issues related to business ethics.
  • Apply strategic management concepts relevant to emerging technologies.