Uber and the Sharing Economy: Global Market Expansion and Reception

by: Andrew Hoffman

Publication Date: February 19, 2016
Length: 20 pages
Product ID#: 1-430-479

Core Disciplines: Entrepreneurship & Innovation, Ethics, Information - Technology & Management, International Business, Marketing/Sales, Strategy & Management

Partner Collection:

Available Documents

Click on any button below to view the available document.

Don't see the document you need? Don't See the Document You Need?
Make sure you are registered and/or logged in to our site to view product documents. Once registered & approved, faculty, staff, & course aggregators will have access to full inspection copies and teaching notes for any of our materials.

$3.95

Need to make copies?

If you need to make copies, you MUST purchase the corresponding number of permissions, and you must own a single copy of the product.

Electronic Downloads are available immediately after purchase. "Quantity" reflects the number of copies you intend to use. Unauthorized distribution of these files is prohibited pursuant to term of use of this website.

Teaching Note

This product has a teaching note available. Available only to Registered Educators. Please login to view it.

Description

Alexander Cooper is gearing up to lead an expansion strategy for the scrappy and super successful car sharing service, Uber. While the company has not been without its controversy, it is making headway in far off places like India. It is looking to scale its model in India, China, and the rest of Southeast Asia, but is increasingly running into regulatory hurdles. Cooper is forced to think hard about what Uber’s expansion strategy should be and how it will impact the company’s operations. Uber currently markets itself based on word of mouth, but in markets like China where two companies dominate 99% of market share, this may be unrealistic. What path should this sharing economy company take?

Teaching Objectives

After reading and discussing the material, students should:

  • Explain the benefits of and challenges to the sharing economy.
  • Compare and contrast the sharing economy as an alternative to the existing system.
  • Describe the challenges involved in implementing a U.S. business model on international and global scales, and predict whether or not Uber can generate a profit by expanding globally.
  • Compare and contrast Uber’s business model and strategy with its competitors.