Dow and the Circular Economy: Trash to Treasure?

by: Andrew Hoffman

Publication Date: March 23, 2016
Length: 20 pages
Product ID#: 1-430-478

Core Disciplines: Leadership/Organizational Behavior, Social Impact, Strategy & Management, Sustainability

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Teaching Note

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Description

Erica Ocampo, sustainability and advocacy manager at The Dow Chemical Company, is getting ready to present her report on the pilot Energy Bag program to her boss. The waste-to-energy program has been met with success in converting plastics to energy, but Ocampo is wondering how she can take the project a step further and truly make Dow a participant and leader in the circular economy. Students are asked to identify with Ocampo and develop a plan of action for the company.

Teaching Objectives

After reading and discussing the material, students should:

  • Explain the concept of the circular economy.
  • Identify why Dow is applying a long-term approach to sustainability.
  • Describe what a pilot program is and why it was important for Dow implement such a program.