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Following the Scent to Success to Grow her Rose Water Business: The Case of Zeina Wazzan
by: Amy Gillett
Zeina Wazzan, a Syrian refugee now living in Turkey, has been selling rose water and other essences on a small scale. As the case begins, she is at an inflection…
Publication Date: 05/06/2021 Product ID: 2-945-000
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A Cheese Producer Pursues a New Market through E-commerce: The Case of Mohamed Bakkar
by: Kristin Babbie Kelterborn
When Mohamed Bakkar started Besma in 2016, he was among the few producers of Syrian-style cheese in Istanbul. About five years later, while Bakkar had a customer base of ten…
Publication Date: 05/06/2021 Product ID: 3-090-835
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A Social Entrepreneur Explores Alternative Business Models During the COVID-19 Pandemic: The Case of Rawan Hudaifa
by: Kristin Babbie Kelterborn
In 2020, Rawan Hudaifa, the Syrian migrant and entrepreneur behind Tina Zita (TZ), found her social enterprise in dire circumstances amid the COVID-19 pandemic. Due to public fear, a ban…
Publication Date: 05/06/2021 Product ID: 2-918-962
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An Artisanal Bread Baker Diversifies her Product Line: The Case of Devrim Mumcuogullari
by: Amy Gillett
Devrim Mumcuogullari had been baking and selling bread successfully for the past two years. Her business had grown as her high-quality and nutritious products attracted new customers through word-of-mouth. With…
Publication Date: 05/06/2021 Product ID: 1-121-143
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Nike's Response to Human Rights Abuse Claims in China
by: Andrew Hoffman
In 2019, Nike and other brands were accused by the media, human rights advocates and organizations, and members of the U.S. government of potentially having supply chain ties to human…
Publication Date: 05/10/2021 Product ID: 5-843-548
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Walmart’s Blockchain Quest: Integrating New Technology into a Complex Supply Chain
by: Andrew Hoffman
Blockchain is a digital, distributed, immutable ledger designed to build trust among parties without requiring an independent, third-party arbitrator or intermediary. The technology has potential to improve a variety of…
Publication Date: 05/07/2021 Product ID: 4-290-769
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White Oak Pastures: A Radically Traditional Farm Redefines Growth
by: Andrew Hoffman
Industrial agriculture feeds the modern world but its practices, such as monocropping and use of chemicals, have caused significant damage to the environment and food supply. Regenerative agriculture, in contrast,…
Publication Date: 04/29/2021 Product ID: 9-453-550
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Amazon in Emerging Markets
by: Amy Nguyen-Chyung, Elliot Faulk
This case leads to a vibrant discussion and comparative analysis of Amazon’s strategies across three major emerging markets. Amazon is known to virtually every student, making an illustration of internationalization…
Publication Date: 08/01/2014 Product ID: 1-429-401
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Uber and the Sharing Economy: Global Market Expansion and Reception
by: Andrew Hoffman
Alexander Cooper is gearing up to lead an expansion strategy for the scrappy and super successful car sharing service, Uber. While the company has not been without its controversy, it…
Publication Date: 02/19/2016 Product ID: 1-430-479
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Pricing Games: Sony PlayStation and Microsoft Xbox
by: Valerie Suslow, Francine Lafontaine
Economic game theory can be a tedious and difficult concept, but it doesn’t have to be. This exercise allows students to learn about game theory via an entertaining medium –…
Publication Date: 02/07/2011 Product ID: 1-428-882
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Featured Cases

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Featured Author

Damian R. Beil
Damian R. Beil

Professor of Technology and Operations; University of Michigan's Ross School of Business

Damian Beil teaches the MBA operations management core and an elective on strategic sourcing. In his research, Beil develops mathematical models to analyze complex problems in sourcing. He also serves as the Area Chair for Technology and Operations at the Ross School of Business.

News and Events

How to Avoid Common Pitfalls in Giving and Receiving

04/26/2021

Michigan Ross Professor and WDI Publishing author Wayne Baker has written extensively on the power of asking for help, but in a new essay in Psychology Today he identifies four ways that people disrupt the cycle of giving and receiving.

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Business Management Should Be a Calling to Do Good

03/02/2021

Andy Hoffman, Michigan Ross professor of management and organizations and WDI Publishing author thinks that students entering careers in management should take a similar approach. More details are in his new book "Management as a Calling: Leading Business, Serving Society."

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Diversity, Equity & Inclusion Global Case Writing Competition Launches

10/29/2020

Open to university students and educators from around the world, this competition is seeking academic case studies about a DEI-related business dilemma within one, or across multiple, business disciplines.

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Partner Spotlight

Distribution of a COVID Vaccine: Whose Interests Take Priority?
by: David Canter
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Keeping it Clean During COVID-19: The Sanitizer Shortage
by: Aradhna Krishna
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Investing in Leveraging Technology to Provide High-Quality K-12 Education Access
by: Gautam Kaul
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Brightline: Targeting a Successful Future with High-Speed Rail
by: Andrew Hoffman
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