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Note on Sensory Marketing: Shaping Consumer Perception and Behavior
How do our senses affect which products we like and don’t like? How can products be made more sensorially engaging? What should managers consider when devising sensory marketing strategies? As…
Publication Date: 03/01/2019 Product ID: 7-480-176
Interactive Negotiation Exercise: Dispute with BMW Over the Repeated Failure of Run-Flat Tires
This exercise is based on an actual negotiation that took place in the fall of 2018 between a BMW customer and BMW Customer Relations over the continued and repeated failure…
Publication Date: 02/19/2019 Product ID: 1-728-781
Michigan Dining: 20% Local by 2025
This case study highlights the opportunities and economic, environmental, and social value generated by one of the nation’s largest college dining operations, the University of Michigan’s MDining. The case describes the…
Publication Date: 01/23/2019 Product ID: 3-589-225

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Amazon in Emerging Markets
This case leads to a vibrant discussion and comparative analysis of Amazon’s strategies across three major emerging markets. Amazon is known to virtually every student, making an illustration of internationalization…
Publication Date: 08/01/2014 Product ID: 1-429-401
Pricing Games: Sony PlayStation and Microsoft Xbox
Economic game theory can be a tedious and difficult concept, but it doesn’t have to be. This exercise allows students to learn about game theory via an entertaining medium –…
Publication Date: 02/07/2011 Product ID: 1-428-882
Uber and the Sharing Economy: Global Market Expansion and Reception
Alexander Cooper is gearing up to lead an expansion strategy for the scrappy and super successful car sharing service, Uber. While the company has not been without its controversy, it…
Publication Date: 02/19/2016 Product ID: 1-430-479

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Winners Crowned in WDI 25th Anniversary Case Competition

A case study by a Rutgers Business School professor about a start-up enterprise in Pakistan and its quest to be self-sustaining after 12 months has won first place in the WDI 25th Anniversary Case Competition.

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WDI Case Winner: Amazon in Emerging Markets

WDI Publishing case "Amazon in Emerging Markets" won the Economics, Politics and Business Environment category at The Case Centre Awards and Competitions 2018.

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