In 2017, Tim Kleinebenne, managing director of Unilever Ethiopia, and Buks Akinseye, senior global sustainability manager in Unilever’s Rotterdam headquarters, had collaborated to develop and launch a Shakti initiative, creating…
This case leads to a vibrant discussion and comparative analysis of Amazon’s strategies across three major emerging markets. Amazon is known to virtually every student, making an illustration of internationalization…
This case takes students through the evolution of LEGO’s business model from a traditional product-centric “make and sell” model to a more customer-centric “anticipate and lead” model in which products…
Thomas C. Kinnear Professor; University of Michigan's Ross School of Business
Chris Rider is the Thomas C. Kinnear Professor and Associate Professor of Strategy at the University of Michigan's Ross School of Business. He is a social scientist who studies how strategic corporate behavior shapes entrepreneurial activity and societal inequality.
News and Events
Energy-Focused Business Education: WDI Launches a New Case Study Contest
A global energy transition is underway. WDI's latest case writing competition aims to increase the pool of higher education case studies on this topic.
2022 DEI Global Case Writing Competition Winners Announced
The second-annual DEI (diversity, equity and inclusion) Global Case Writing Competition again focused on understanding and improving DEI in the global workplace. Jointly sponsored by U-M's Ross School of Business and WDI, the contest attracted nearly double the number of case submissions compared with its first year.