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Featured Case/Simulation

Lifting the Vail: U.S. Snow Sports Operator Takes on Climate Change

How can Vail Resorts stay resilient against rising temperatures and fierce competition? That’s the question facing the VP of Sustainability Strategy at Vail Resorts, who must navigate the challenges of climate change impacting the ski industry.

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Featured Cases

Best Sellers Newest Editor's Pick
Preserving the Company Mission: The Perpetual Purpose Trust
by: Wayne Baker, Alex Cruden
This case study invites focused discussion on core business issues: goal choices, sustainable culture, succession, and rewards. The discussion’s focusing instrument is the perpetual purpose trust, an ownership structure that…
Publication Date: 09/10/2024 Product ID: 5-441-820
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Emotional Marketing: Using Social Taboos, Embarrassment and Fear
by: Aradhna Krishna
The use of intense emotions in marketing campaigns is not unusual. This case illustrates the use of negative emotions in advertising in order to decrease competition and enable prices to…
Publication Date: 07/12/2024 Product ID: 7-828-189
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HealthX Africa: Empathetic Leadership as an Asset in Telehealth
by: Soni Jha, Ravi Prakash Ranjan, Rajneesh Narula
Second Place Winner; 2024 Health Tech Global Case Writing Competition HealthX Africa is a telemedicine provider with a mission to provide a doctor for every Kenyan, wherever they were in…
Publication Date: 08/01/2024 Product ID: 9-091-972
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Nestlé Purina PetCare: Transforming Pet Food with Sustainable Protein Solutions
by: Stuart L. Hart
Since the COVID-19 pandemic, pet adoptions have surged, with a 14% increase in the overall pet market in 2021. In 2024, owners spent $151.9 billion on pet goods and services…
Publication Date: 09/02/2025 Product ID: 5-768-437
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A Dairy Dilemma: Nestlé’s Balance Between Planet and Profit
by: Stuart L. Hart
At the end of 2024, Janet Jakes, the (fictional) vice president for sustainability with Nestlé USA, needed to recommend a path forward for the Feed in Focus program. The program…
Publication Date: 08/20/2025 Product ID: 5-276-235
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ESG Investing at DWS Asset Management: The Possibilities and Perils of Whistleblowing
by: Andrew Hoffman
This case examines the dilemma faced by Desiree Fixler, head of sustainability at DWS Asset Management, in March 2021. As one of Europe’s leading asset managers, DWS had been aggressively…
Publication Date: 08/19/2025 Product ID: 8-061-588
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Amazon in Emerging Markets
by: Amy Nguyen-Chyung, Elliot Faulk
This case leads to a vibrant discussion and comparative analysis of Amazon’s strategies across three major emerging markets. Amazon is known to virtually every student, making an illustration of internationalization…
Publication Date: 08/01/2014 Product ID: 1-429-401
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Pricing Games: Sony PlayStation and Microsoft Xbox
by: Valerie Suslow, Francine Lafontaine
Economic game theory can be a tedious and difficult concept, but it doesn’t have to be. This exercise allows students to learn about game theory via an entertaining medium –…
Publication Date: 02/07/2011 Product ID: 1-428-882
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IKEA's Sustainability Options: Circular Economy, Green Growth, or Degrowth
by: Andrew Hoffman
This case explores the debate over which sustainability philosophy should drive a corporation’s strategy: circular economy, green growth, or degrowth. The case uses IKEA and its enormously successful “fast furniture”…
Publication Date: 05/30/2023 Product ID: 4-495-470
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Featured Cases

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Featured Author

M.S. Krishnan

Accenture Professor of Computer Information Systems; Professor of Technology & Operations

Dr. M. S. Krishnan (“Krishnan”) is the Accenture Professor of Computer Information Systems and Professor of Technology and Operations at the Ross Business School, University of Michigan. He is currently the faculty director for Business+Tech initiative, and CK Prahalad and India Initiatives.

News and Events

Importance of Truth: Research, Financial Reporting, and AI with Professor Jerry Davis (Podcast)

03/13/2025

Jerry Davis, professor of management and organizations and faculty director of the Business+Impact initiative at the University of Michigan's Ross School of Business returns to the podcast to discuss his research. He covers the impact generative AI has on scientific publishing and the ways databases of corporate annual reports distort data to create an inadequate picture of today’s economy.

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Revitalizing Off-Grid Solar: Why Africa’s PAYGo Sector is Ready for a New Dawn

03/10/2025

New markets do not grow in a straight line; they move through peaks and valleys.

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WDI Names Rajat Chabba Senior Director of Innovation, Partnerships

01/21/2025

WDI has named Rajat Chabba as Senior Director of Innovation and Partnerships, a new position for the Institute. Chabba plays a pivotal role for WDI in building strategic partnerships and catalytic collaborations.

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A Decade of Dedication

01/15/2025

Since 2015, the William Davidson Institute and its partners have provided NGO Leadership Workshops to non-profit leaders from across Central and Southeastern Europe. In October, 25 NGO leaders from across Ukraine attended the interactive management training sessions in Warsaw, Poland, designed to empower Ukrainian civil society amidst the ongoing war.

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Partner Spotlight
Nova Post: Expanding Horizons Amid War in Ukraine
by: Alexander Mertens, Paul Clyde, Marianne Jahre
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Gooru: Generative AI for Personalized Learning
by: M.S. Krishnan
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Microsoft Undergoes Digital Transformation in Vehicle Fleet Management Process
by: Prakash Sathe
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General Motors’ EV Dilemma: Navigating to Emissions-Free Vehicles
by: Stuart L. Hart
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