Paths to the Future of Solar Energy in Brazil

by: Eduardo Russo, Marco Simões-Coelho, Ariane Roder Figueira

Publication Date: October 10, 2023
Length: 8 pages
Product ID#: 8-193-193

Core Disciplines: Strategy & Management, Sustainability

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Second Place Winner; 2023 Energy Innovation in LMICs Global Case Writing Competition

This case puts students in the role of the protagonist Sergio Araújo, CEO of SolarEnergy, so that they can assess the company’s next steps amid the arrival of new investors. SolarEnergy provides installation and maintenance services for photovoltaic panels in regions of Brazil. With shifts in the market and new government tax policies at the beginning of 2023, Araújo faces new dynamics and challenges. The new investors seek to multiply annual revenues by five within five years. Araújo and the investors have several alternative strategies.

Teaching Objectives

After reading and discussing the material, students should:

  • Understand organizational growth strategies in a developing market.
  • Apply portfolio positioning strategies to achieve business growth.
  • Recommend how to prioritize investments that maximize business growth in the medium and long term.