Author Details
Sheri Lambert is an associate professor of marketing at the Fox School of Business at Temple University where she teaches Marketing Strategy, Digital Innovation in Marketing and Consumer Buyer Behavior at the undergraduate, graduate, and executive levels. Repeatedly recognized by her students for outstanding instruction, Sheri is a recipient of several awards for excellence in teaching.
Prior to joining the Fox School, she held Senior Leadership positions within Ipsos and the Kantar Group. At Ipsos, she was the Global Head of its Travel & Leisure Sector and Global Loyalty Practice. At TNS Kantar she served as Managing Director of its North America Transportation, Travel & Hospitality Sector and was President of TNS NFO Plog Research Company.
Lambert received her Master of Business Administration in Marketing from the Stephen M. Ross School of Business at the University of Michigan, and a Bachelor of Science in Industrial Engineering from Purdue University.