Author Details
Narasimhan Srinivasan is on the Marketing Faculty at the University of Connecticut School of Business. He received a B.Tech in Chemical Engineering from A. C. Tech ( University of Madras), his PGDM from the Indian Institute of Management, Ahmedabad, and his PhD in Marketing from the State University of New York at Buffalo. His research interests are multidisciplinary and include international business, cross cultural, and consumer research. His publications have appeared in a variety of outlets including the Journal of Consumer Research, Journal of Marketing Research, Marketing Science, Journal of Business Ethics, Journal of International Business Studies, Journal of Management Studies, and the Journal of Personal Selling and Sales Management, to name a few. He was a Fulbright Faculty Scholar to Canada in 2000 and a Fulbright Senior Specialist to Peru in 2008 and 2011. He has taught in several countries, including China, Italy, Peru, and Singapore. He has also participated in several Faculty Development Programs, most recently to Israel in 2022 and South Korea in 2023.