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This short case is one of the eight in a series of cases written for the Next Great Companies in Michigan project, which profiles great places to work in Michigan.…

Ecolab, a maker of cleaning supplies, commercial laundry detergents, and pest elimination chemicals, with 2012 revenue of more than 40 billion USD and a 2011 Fortune 500 ranking of 365,…

The Minnesota Mining and Manufacturing Company (3M) makes more than 40,000 products, ranging from sandpaper to optical films. But how does 3M introduce products to new markets? This mini-case examines…

Twenty years after its television debut, the animated series “The Simpsons” is still going strong. This mini-case profiles the Fox Broadcasting Company’s success with merchandise licensing, an area that has…

Super 8 was founded in 1974 with one modest model in Aberdeen, South Dakota. Thirty years later, the Super 8 brand was preparing for overseas expansion into China. This mini-case…

Emerging economies are attractive from a business standpoint, but political, economic, and cultural differences pose challenges to many foreign firms who choose to operate overseas. This mini-case examines the obstacles…

Starbucks was founded in 1971 by three coffee aficionados. Thirty years later, it was the leading coffee roaster and retailer in the United States and had set its sights on…

Nike’s World Shoe Project (B) accompanies Case (A). This one-page summary is designed to be handed out in class to give students an update on Nike’s strategy for entering China.…

Zeina Wazzan, a Syrian refugee now living in Turkey, has been selling rose water and other essences on a small scale. As the case begins, she is at an inflection…

Gardasil from Merck was approved for the prevention of cervical, vulvar, and vaginal cancer as well as genital warts caused by various types of human papillomavirus (HPV) for girls and…