Dow Corning: The Path to Reinvention

by: Lynn Wooten

Publication Date: March 21, 2009
Length: 7 pages
Product ID#: 1-428-755

Core Disciplines: Leadership/Organizational Behavior, Sustainability

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Teaching Note

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This short case is one of the eight in a series of cases written for the Next Great Companies in Michigan project, which profiles great places to work in Michigan. Dow Corning emerged from nine years of Chapter 11 bankruptcy to become one of the strongest companies in Michigan. Recovering from the scandal with silicon breast implants, the company re-imagined itself as a leader in technologies for healthcare and renewable energy. This case profiles Dow Corning’s journey to re-invention and its enduring culture of innovation and leadership.

Teaching Objectives

After reading and discussing the material, students should:

  • describe appropriate business terms and principles approriate to this case,
  • apply critical concepts from earlier learning to define a solution to the case,
  • successfully articulate data and information in support of the solution proposed,
  • critically analyze and discuss other responses and solutions to the case,
  • draw lessons from the case analysis,
  • generalize the learnings of this case to other business challenges and decisions in organizations other than the one analyzed in this case study,
  • demonstrate leadership and scholarship in analysis.