Quicken Loans: An Enduring Entrepreneurial Spirit

by: Lynn Wooten

Publication Date: April 21, 2009
Length: 6 pages
Product ID#: 1-428-760

Core Disciplines: Entrepreneurship & Innovation, Leadership/Organizational Behavior

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Teaching Note

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This short case is one of eight in a series of cases written for the Next Great Companies in Michigan project, which profiles great places to work in Michigan. Rock Financial (now part of Quicken Loans) was founded by Dan Gilbert when he was only twenty-three years old. Although the firm has grown to over 4,000 employees and has become part of a world-class lending organization, it has still managed to maintain an entrepreneurial culture that encourages employees to be innovative in their work. It also boldly recognizes and celebrates employee achievements and has been named one of the top twenty of Fortune magazine’s “100 Best Companies to Work For” in America for four consecutive years. This case profiles Quicken Loans and its road to creating a thriving workplace in Michigan and across the U.S.

Teaching Objectives

After reading and discussing the material, students should:

  • describe appropriate business terms and principles approriate to this case,
  • apply critical concepts from earlier learning to define a solution to the case,
  • successfully articulate data and information in support of the solution proposed,
  • critically analyze and discuss other responses and solutions to the case,
  • draw lessons from the case analysis,
  • generalize the learnings of this case to other business challenges and decisions in organizations other than the one analyzed in this case study,
  • demonstrate leadership and scholarship in analysis.