Cascade Engineering: Finding the Sweet Spot

by: Lynn Wooten

Publication Date: April 21, 2009
Length: 6 pages
Product ID#: 1-428-754

Core Disciplines: Leadership/Organizational Behavior, Sustainability

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Teaching Note

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This short case is one of the eight in a series of cases written for the Next Great Companies in Michigan project, which profiles great places to work in Michigan. Cascade Engineering is a Michigan-based firm that develops and manufactures injection molded products for the automotive, solid waste and industrial markets. Its main product is trash containers. The company’s leaders, however, proclaim that their priorities are #1 people, #2 planet, #3 profits. This case profiles Cascade’s success as a steward of the environment, a generous employer, and a financially-sustainable organization that provides jobs across Michigan.

Teaching Objectives

After reading and discussing the material, students should:

  • Describe appropriate business terms and principles
  • Apply critical concepts to define a solution to the case,
  • Successfully articulate data and information in support of the solution proposed,
  • Critically analyze and discuss other responses and solutions to the case,
  • Draw lessons from the case analysis,
  • Generalize the case's teachings to other business challenges and decisions in organizations other than the one analyzed in this case study,
  • Demonstrate leadership and scholarship in analysis.