Valassis: Nurturing a Team-Oriented Environment

by: Lynn Wooten

Publication Date: March 1, 2009
Length: 6 pages
Product ID#: 1-428-761

Core Disciplines: Communications, Leadership/Organizational Behavior

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Teaching Note

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This short case is one of eight in a series of cases written for the Next Great Companies in Michigan project, which profiles great places to work in Michigan. Michigan-based Valassis has been in the promotions and marketing services industry for thirty-seven years. The company employs approximately seven thousand associates across the U.S. and has created a unique culture of shared success and open communication. In 2005, Valassis was inducted into Fortune magazine’s “Hall of Fame” for being named one of the “100 Best Places to Work For” each year since the list’s inception in 1998. This case explores the keys to Valassis’ success at attracting and retaining talent.

Teaching Objectives

After reading and discussing the material, students should:

  • describe appropriate business terms and principles approriate to this case,
  • apply critical concepts from earlier learning to define a solution to the case,
  • successfully articulate data and information in support of the solution proposed,
  • critically analyze and discuss other responses and solutions to the case,
  • draw lessons from the case analysis,
  • generalize the learnings of this case to other business challenges and decisions in organizations other than the one analyzed in this case study,
  • demonstrate leadership and scholarship in analysis.