Search Results

This short case provides an update to the Branding Israel Case A, which was focused on understanding and affecting public perception of Israel. Case B presents students with information regarding…

Winner of the 2012 Oikos Foundation Casewriting Competition. Swiss Re, a large global reinsurance company, has partnered with Oxfam America, an international relief and development organization, to provide the poor…

How do you convince American parents living in the Midwest to hire tutors from India? How do you convince them to hire a tutor that they and their children will…

CARE is an international, humanitarian, non-governmental organization (NGO) composed of twelve member countries that manage field operations in over seventy countries offices around the world, reaching more than fifty million…

First place winner in WDI Publishing’s MENA Case Writing Competition “Doing Business in the Middle East North Africa Region,” sponsored by Michigan Ross Executive Education. This case examines the unique…

The third largest cement manufacturer in the world, CEMEX decided it needed to move from selling materials to selling solutions. With low fixed prices, materials on credit, pre-costed housing designs,…

This case sets the stage for the 2012 case study “Constructing a Base-of-the-Pyramid Business in a Multinational Corporation: CEMEX’s Patrimonio Hoy Looks to Grow.” This revised 2006 case study explores…

The Chery Automobile case focuses on the Chinese company, which, in 2007, was the fourth largest automotive company in China. Chery was growing at enormous speed, and was already exporting…

This case finds Chery after the collapse of its alliance with Chrysler. For Chrysler it meant losing one of its most promising routes to building a competitive small-car lineup for…

Chevron Corporation invested in a Chadian-Cameroon oil pipeline consortium in the early 2000s. The project was extremely profitable through the decade, but it was subjected to claims of human rights…